Helping Pure Storage build credibility and pipeline with marketing automation.
With multiple requests from multiple stakeholders and regions, often with tight and conflicting deadlines, the EMEA marketing operations team at Pure Storage was often unable to fulfill requests satisfactorily.
Agent3 showed the team how to optimize its Marketo platform for more strategic delivery of higher-value campaigns, and later supported them in developing and rolling out more intricate engagement programs that have resulted in significant sales opportunities for the firm.
Rachel Hanman-Killick Head of Integrated Marketing, EMEA, Pure StorageThe Agent3 team has played a major role in helping us optimize and streamline our Marketo productivity and outbound marketing activity. Their strategic input has been invaluable in allowing us to plan and implement key initiatives, such as our nurture tracks, while their in-depth knowledge of Marketo has enabled us to extract the full potential of the platform. They really have become a key member of our team.