What we did
Agent3 created a three-phase, account-centric demand program, delivered in local language, at stakeholder level, with clearly defined follow-up actions for every individual lead generated was delivered with both scale and granularity in mind.
The ability to monitor stakeholder behaviour throughout the campaign - and adapt the audience & approach based on this data - enabled Zscaler to efficiently generate over 220+ new opt-ins and 40+ further qualified leads from high-priority stakeholders, within key named accounts.
“Agent3 has helped us to build successful integrated campaigns in local language, something we hadn't been able to do centrally before. They are knowledgeable and so easy to work with.”
Senior Field Marketing Manager, EMEA
How it went
This campaign was so successful, the approach has since been replicated to programs in the APJ region, with results significantly exceeding the category norm.
212 leads opted-in with 50 marketing qualified leads requiring an immediate follow up from sales after only 12 weeks.