Solution
ABM at Scale
Convert higher value opportunities – faster.
Like most marketers, you may be partial to either 1:1 or 1:many ABM models. Both have their advantages. Both have their limitations, too. Now there’s a best-of-all-worlds solution, ABM at Scale. It aligns your focus, resources, and investment levels with increased buying signals. It starts with multi-channel campaigns to a targeted account list. Then, by tracking interest signifiers, a leaderboard shows which accounts represent the greatest opportunity. It also arms us with the insights to nurture and close sales, with highly tailored message and outreach strategies. Waste is virtually eliminated. You can implement truly custom 1:1 pursuits. But with the repeatability to run across multiple accounts in parallel.
Key skills
Deep understanding of your ICP and TAL
Campaign engagement: Personalized, yet scalable
Targeting, automation, tracking, and optimization
Longlist ‘1:many’ account targeting
Engagement leaderboard
Solution
1:1 ABM
Transform your engagement and relationships with your
key accounts.
Agent3 can support end-to-end 1:1 ABM programs, to help you shift to a more strategic partnership with key accounts and accelerate opportunities through a more personalized approach to marketing, open up greenfield opportunities or cross-sell into a new business unit.
Key skills
Account insight & analysis
Sales enablement
Campaign content & assets
Account strategy: value proposition, engagement plays, flight planning
Solution
1:Few ABM
Engage with more accounts, in a more personalized way.
When you’re selling to a small group of accounts within the same industry segment, or with the same use case, you need a personalized approach that makes the most of your investment.
Key skills
Sales enablement
Campaign content & assets
Account and industry insight & analysis
ABM strategy: value proposition, engagement plays, flight planning
Work