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In this episode of Agents of Change, Richard Perez, Lead Advisor, Sales & Go-to-Market, at APAX, one of the world’s leading private equity firms, discusses the challenge for Sales and Marketing teams in aligning – and prioritizing – this Utopian state of customer-centricity.
In this episode of Agents of Change, John Watton, VP Marketing, EMEA, VMware, discusses the pressure on Marketing teams to demonstrate contribution to business pipeline and new customer acquisition.