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About Us

Who we are, and why we can help you.

Why We Exist

At Agent3 we are dedicated to data. We are passionate about technology. And we are committed to content. We believe that together these three agents of change - data, technology and content - provide actionable insight that drives revenue.

Marketing and sales based on insights, not instincts is at the core of our brand values.

That’s why we created the Agent3 Platform. Our software aggregates three types of data:

  • Publicly available data, such as social media profiles, news reports and other information available online.
  • High-value private data such as Company’s House information and contact details
  • Premium Intent data – information from a partner organization that shows when a person or organization has demonstrated an interest in a topic or area.

By bringing these data sources together, we help sales and marketing teams understand their customers better. And then using this insight we help you create tailored ABM marketing programs that target the right customers, on the right platform, at the right time, with the right messages.

Our content and marketing specialists revel in developing everything from messaging to content creation, sales training to social media interactions, all underpinned by rich insight. And our in house experts can help you maximize the insight from the Agent3 Platform to supercharge your sales pipeline.

Our Heritage

We are part of the Next15 family. Having an AIM quoted marketing services group as our parent means that we have the confidence to continually invest in the Agent3 Platform. It also means we have the capability to conduct business on a global scale, particularly in territories where other members of the Next15 network can support our growth.

Our Team

We really like good people. Thoughtful, curious and intelligent individuals are always welcome at Agent3 and we’d love to hear from you if you think you fit the bill. We are proud of our culture and working environment, and we offer some of the best career opportunities for people looking to grow their knowledge and develop their skills. Why not come and have a chat?

Our Management Team

  • Clive Armitage


    With over 25 years’ sales and marketing experience in the technology industry, Clive provides a wealth of knowledge and perspective as the CEO of Agent3.

    With stints running technology marketing businesses in South Africa and the US, Clive is now based back in his native London where he works with the growing team at Agent3 to spread the Insight not Instinct mantra. Clive passionately believes we are in the middle of a fundamental shift in the way B2B sales and marketing operates and is intent on helping companies exploit this shift through data, technology and content.

  • Dan Sands

    Chief Strategy Officer

    Dan is responsible for facilitating technical excellence across Agent3 products and services. Working with a team of highly talented engineers and technologists, Dan ensures Agent3 takes the wants and needs of customers and the wider market and turns them into the powerful Agent3 Platform and effective technical products and services. Dan also identifies and interfaces with a range of partners, data providers​ and specialists to ensure Agent3 maintains best of breed solutions ​to meet the challenges ​of​ modern sales and marketing.

    Dan’s career has taken him through broadcast and digital engineering roles to marketing and online product development for brands such as Microsoft, AMD and Sony. His technical knowledge combined with his marketing skills means that he is highly experienced in helping customers use data and intelligence to engage, acquire and retain clients.

  • Greg Salmon - Senior Vice President NA


    Greg is a Senior Vice President at Agent3, leading our team in North America. Greg is based in New York and has responsibility for building our team and partner ecosystem in order to deliver impactful, data-led ABM programmes for enterprise tech and telco organisations.

    Prior to relocating to New York in 2017, Greg was part of the management team within our Consultancy and Services division in London. Greg has over a decade of experience advising blue chip B2B organizations on their marketing and communications programmes, including Microsoft, Telefonica, IBM, Philips and Sony.

  • Liam Jacklin


    Liam is a Partner at Agent3, leading our team in UK and EMEA. Liam is based in London and has responsibility for ensuring our customers are benefitting from commercially impactful ABM campaigns. He has a particular interest in supporting sales and marketing teams create greater alignment and helping marketing to position itself as a strategic partner to sales, rather than just a fulfilment centre.

    Liam has spent more than ten years working with multinational enterprises, advising them on how best to engage and communicate with key audiences.

  • Paul Mackender

    Chief Customer Officer

    Paul is co-founder of Agent3 and the company’s Chief Revenue Officer, responsible for revenue generation, overseeing sales and marketing and customer excellence. Within this, Paul’s responsible for Agent3’s customer success function and consults with some of Agent3’s key customers around ABM, ABS and demand generation strategies.

    Paul was previously on the global board of a communications agency working with many of the leading technology, media and professional services businesses in the world, and has extensive experience working with brands including BT, Capgemini, Cisco, Microsoft, Oracle, SAP and Sony.

  • Peter Lundie

    Managing Partner

    Peter is an entrepreneur who has built and sold of number of successful software businesses. From developing enterprise class workgroup management solutions through to building a leading marketing insights organisation, Peter has 20+ years’ experience in solving customer challenges through data and insight.

    At Agent3, Peter helps customers understand how cutting-edge software and big/small data can help them sell more, and faster. He works with the team to develop contextual insights through technology that delivers actionable insights to Agent3 customers.

About Agent3

Experts in Marketing and Technology, based in San Francisco, New York, London, Woodbridge and Sofia

UK Office

9 Holyrood Street
+44 20 7127 0706

US Office CA

100 Montgomery Street, Suite 1202
San Francisco
CA 94104
+1 (628) 400 3944

US Office NY

79 Madison Ave, 15th Floor
New York
NY 10016
+1 (347) 708-8262

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