Pure Storage / WWT

Partner marketing campaign that 
generated over $13 million in pipeline.


Project background

Pure Storage and World Wide Technology (WWT) were looking to expand channel marketing opportunities to accelerate growth within 26 white space financial services accounts. But despite each having separate financial services content, there was no content that outlined their combined proposition.



What we did

Agent3 created financial services verticalized, joint messaging and positioning that stood as a strong base for killer, joint content: a sales battlecard, rallying cry, joint educational blog, ebook, case study, and a partnership brochure.

The channel partner content drove a sharp increase in awareness and demand within these pursuit accounts leading to new opportunities including sales discussions with the ultimate goal of accelerating new account growth. This included LinkedIn and Display advertising to reach target accounts and personas.



How it went

After only 8 weeks of initial awareness, this campaign generated over $13 million in pipeline acceleration and acceleration for WWT and Pure Storage’s combined proposition into the financial services industry. In addition,
it achieved over 50% of target accounts interacting with
the content and advertising combined

“This channel marketing program
is considered the gold standard of marketing within WWT sales teams.’


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