Approach
What we did
Agent3 created financial services verticalized, joint messaging and positioning that stood as a strong base for killer, joint content: a sales battlecard, rallying cry, joint educational blog, ebook, case study, and a partnership brochure.
The channel partner content drove a sharp increase in awareness and demand within these pursuit accounts leading to new opportunities including sales discussions with the ultimate goal of accelerating new account growth. This included LinkedIn and Display advertising to reach target accounts and personas.
Results
How it went
After only 8 weeks of initial awareness, this campaign generated over $13 million in pipeline acceleration and acceleration for WWT and Pure Storage’s combined proposition into the financial services industry. In addition,
it achieved over 50% of target accounts interacting with
the content and advertising combined
“This channel marketing program
is considered the gold standard of marketing within WWT sales teams.’
WWT ABM Team