Re-defining Luxoft’s market category definition, its portfolio structure and its go-to-market value.


Project background

Luxoft was known for its high-end software engineering and outsourcing capabilities, delivering highly valued and differentiated capabilities beyond software engineering. It was helping complex enterprises to define their digital strategies and identify highly technical solutions to achieve business and technology-led changes enabling digital transformation.

Increasingly, though, it found  it was competing  with lower-cost competitors and its margins in software engineering and outsourcing were reducing. This was limiting its future growth potential and ability to differentiate.



What we did

Agent3  re-defined the market category definition of Luxoft, its top-level portfolio structure and its go-to-market value. Personalized positioning and messaging was developed into 8 industry specific lines of business, and each had their own GTM program created across digital properties, sales enablement, customer facing assets and campaigns.



How it went

Luxoft is a global consulting partner for end-to-end digital solutions and a new class
of digital services provider combining consulting, strategy and implementation to
drive business change.

The organization delivers digital strategy, consulting and engineering at scale, applying deep domain expertise and global engineering excellence to deliver digital solutions for our clients.

Luxoft was ultimately acquired by DXC for $2billion.

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