Approach
What we did
Agent3 began by crafting and delivering internal 'ABM Framing Sessions' to provide enablement and education around ABM, as well as a consistent definition of ABM globally. This formed the solid foundations required from which to base all future ABM activity and vertical sector positioning.
Results
How it went
Delighted with the outcome of the ABM Framework sessions, OutSystems then asked Agent3 to assess and optimise its positioning and messaging into high potential Financial Services accounts to better enable sales. It subsequently called on Agent3 to develop an editorial and content strategy to ensure compelling content across the buyer journey.
“The internal 'ABM Framing Sessions'
that Agent3 executed for us were
pivotal in levelling the ABM playing
field at OutSystems, and providing a platform from which to launch industry leading ABM activity underpinned by a global understanding and agreement
on expected outcomes.
The success of the subsequent strategic market positioning, messaging and editorial work, targeting the financial services sector, was testament to the seamless collaboration between ABM, Positioning and Content & Creative.”
Meredith Tufts, Director, Global Demand at OutSystems