What we did
We developed a creative concept - ‘Level Up with LinkedIn’ - illustrating the overlap between the professional and the gamer. Supported by research data, we created custom landing pages to bring our research to life in a fresh way within LinkedIn’s brand guidelines.
Along with sales enablement based on custom data and narrative points, we asked for a list of customer stakeholders. Using the list, we converted the stakeholders’ LinkedIn profile pictures into video game avatars. We also turned those avatars into 3D-printed statuettes.
These direct mail concepts landed on the stakeholders’ desks two days before a big meeting and helped the account team fundamentally change the conversation.
How it went
Our winning concept helped LinkedIn show up when it mattered most.
The response was immediate. By the time LinkedIn pitched to Anonymous Co, the targets had been ‘leveled up’ and were ready to play.
This Machine showcased the power of direct mail to reach an account-specific audience and LinkedIn landed the deal.