What we did
Agent3 worked with the NTT Ltd sales team to build its story for the European bank. Deep executive insights and highly personalized sales engagement content was developed, helping reach practitioner and C-level stakeholders.
How it went
This extensive research work helped transform NTT Ltd’s relationship with this leading European bank from that of a transactional supplier to being viewed as a C-level trusted advisor. NTT Ltd was able to forge C level engagement across IT, procurement and business units, as well as opening the door to the CIO for the first time. ABM had brought new opportunities to the table, more aligned to transformation.
"Agent3 worked with NTT Ltd to build
an ABM program into a global bank which
is helping to reposition them from being viewed as a transactional technology reseller to being considered a world class provider of managed services that can
help underpin the bank's journey to digital transformation. The program achieved
this by enabling C-level relationship development across IT, procurement and lines of business, with truly customer-centric messaging and storytelling."
Rachael Bell, VP ABM, NTT Ltd