In the APAC region, Oracle needed to bring clarity to its specific stand-point and capabilities within the context of autonomous – making it crystal clear in a busy market where autonomous was a new concept and many competitors were using the term. Oracle needed to articulate exactly the business value they could enable customers to gain and why they could do this in a way above others.
We worked with Oracle sales, business and technology leaders to create a customer-driven viewpoint, clearly defining for the customers what autonomous meant in their business and how they could understand and use the business benefit to help achieve their strategies with Oracle.
In 2019 this resulted in an in-market campaign to business leaders in APAC and a series of new round-table events engaging a select group of CIOs sharing views and engaging with each other and Oracle.
