Creating unique experiences for Salesforce.
Agent3 worked with Salesforce on a 1:1 ABM campaign with a national insurance provider servicing Australia and New Zealand, and key customer for Salesforce.
Optimising the global structure of the Agent3 team meant we were able to draw immediate expertise from ABM specialists around the world in building core buying teams and influencer relationships across 8-10 key stakeholders. This also helped us shift the Salesforce value messaging from a technology-based approach to one led first by core values and shared corporate citizenship.
Salesforce was able to plan strategic engagements with their customer thanks to account profiling, insight-based research and industry analysis delivered by Agent3 which outlined the insurance business’s strategic initiatives and pain points. Within just four months, the team had secured valuable time to build relationships with six of the key account executives during Salesforce’s Dreamforce annual conference in San Francisco. Personalised agendas, welcome packs, unique experiences – such as highly sought after SF 49ers tickets – and tailored use case content beyond Dreamforce were all part of a highly tailored customer experience at the event, which attracts over 170,000 attendees.
Stephanie McCredie Stephanie McCredie, Director Account Based Marketing, Salesforce A/NZ
Thanks to everyone at Agent3 for putting together this fabulous array of materials for our 1:1 ABM experience at Dreamforce. They look absolutely wonderful, agendas are all personalised and the attention to detail and creative layout is very on brand for Salesforce.