[Unboxed] Content Syndication: Outcomes and Campaign Measurement


Liam Jacklin, Chief Operating Officer, Oneninefive

Dan Sands, Chief Innovation Officer, The Agent3 Group

Watch as oneninefive COO, Liam Jacklin, and Agent3 Group Chief Innovation Officer, Dan Sands, discuss the importance of setting stakeholder expectations, the importance of data accuracy, consistency and quality and being specific about what you are expecting - and therefore measuring - from a campaign.

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