The evolution of ABM


Greg Salmon, Chief Commercial Officer, Agent3 Group

Clare Noble, SVP North America, Agent3

ABM still means many things to many different organizations. For some ABM still operates within the fixed 'swim lanes' of 1:1, 1:few or 1:many, but for others the definition is a little more agile and fluid.

In this video, Chief Commercial Officer of Agent3 GroupGreg Salmon discusses this evolution with Clare Noble, SVP of Agent3 North America with some topline thoughts on what programs work for what type of organizations.

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