The importance of alignment between Marketing, Sales, BDRs and the CFO


Greg Salmon, Chief Commercial Officer, Agent3 Group

Chris Blaik, a Fractional CMO who's held Marketing leadership roles at Dell EMC, IBM, Oracle, and Sage

Join Agent3 Group's Chief Commercial Officer, Greg Salmon, and Fractional CMO, Chris Blaik, as they discuss the need for an agile relationship between Marketing, Sales & BDRs, as opposed to fixed ‘swim lanes’ as accounts start to show increased engagement. 

In addition, Greg and Chris discuss the role of AI in driving greater levels of personalisation, demonstration of understanding of clients and prospects, as well as the role of metrics in being able to quantify the value of brand.

Explore other Unboxed episodes

If you’re interested in hearing more about the Agent3 Group, get in contact — we’d love to hear from you.

Contact us