Measurement breeds confidence!


Greg Salmon, Chief Commercial Officer, Agent3 Group

Michael Taylor, Associate Director, Agent3

The focus of marketing has always been on demonstrating how activity has driven more revenue from key accounts, and incurred less costs to do so, but historically, measurement of this may have been somewhat subjective. 

Join Greg Salmon, Chief Commercial Officer, Agent3 Group and Michael Taylor, Associate Director, RevTech, Agent3, as they discuss how innovations in data and technology mean measurement of marketing performance and pipeline has become scientific, with data points now providing evidence as to how Marketing influenced deal opportunities.

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