[Unboxed] Content Syndication: Transparency and Integrity
Liam Jacklin, Chief Operating Officer, Oneninefive
Dan Sands, Chief Innovation Officer, The Agent3 Group
Content syndication has become an increasingly popular tactic for B2B marketers and, despite living in a digital world has, in some cases, become something of a dark art. As ‘ price points get driven down, providers are becoming more prepared to cut corners and less open to being discursive and partnering with marketers on content syndication. What should companies look out for when choosing the right partner?