[Unboxed] Content Syndication: Speed, Agility and next best action
Liam Jacklin, Chief Operating Officer, Oneninefive
Dan Sands, Chief Innovation Officer, The Agent3 Group
We all know that the quicker you can pass a lead to a customer for action, the better, but why is this particularly important in content syndication? oneninefive COO, Liam Jacklin, and Agent3 Group Chief Innovation Officer, Dan Sands, discuss the importance of ‘next best action’, best practises on nurturing leads and the question of speed - how soon is too soon?