Less is more: how data and technology can help maintain the balance between lead quantity and quality


Greg Salmon, Chief Commercial Officer, Agent3 Group

Michael Taylor, Associate Director, Agent3

In this episode of Unboxed, Greg Salmon, Chief Commercial Officer, Agent3 Group, and Michael Taylor, Associate Director, RevTech, Agent3 discuss the possible convergence of thoughtful, yet resource-intensive ‘precision’ ABM approaches, with broader demand generation tactics.

Is it possible to achieve a best-of-both-worlds Utopia? Together, the pair discuss the need for a ‘less is more’ approach, keeping tightly aligned to the ICP in order to drive better results.

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