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[Ebook] Content Syndication Playbook
Paul Mackender
October 20, 2023
Parts to this series
Executive Engagement: How to measure the success of executive engagement programs
Executive Engagement: How to grow executive relationships from seed
Executive Engagement: ‘Cosmetic’ personalization vs true relevance
ABX: What’s new in measurement and optimization?
ABX in action: what does it look like?
What is ABX?
The evolution of ABM
The journey to opportunity with ABM at Scale
The importance of alignment between Marketing, Sales, BDRs and the CFO
Measurement breeds confidence!
