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Last updated on

2023-11-13

[Ebook] Content Syndication Playbook

Paul Mackender

November 13, 2023

Parts to this series

  • Executive Engagement: How to measure the success of executive engagement programs
  • Executive Engagement: How to grow executive relationships from seed
  • Executive Engagement: ‘Cosmetic’ personalization vs true relevance
  • ABX: What’s new in measurement and optimization?
  • ABX in action: what does it look like?
  • What is ABX?
  • The evolution of ABM
  • The journey to opportunity with ABM at Scale
  • The importance of alignment between Marketing, Sales, BDRs and the CFO
  • Measurement breeds confidence!
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