Balancing pipeline quality, as well as quantity


Greg Salmon, Chief Commercial Officer, Agent3 Group

Chris Blaik, a Fractional CMO who's held Marketing leadership roles at Dell EMC, IBM, Oracle, and Sage

While pipeline quantity and velocity have always been key, persuading teams about the importance of quality, is often a shift at a more philosophical level. 

Join Agent3 Group's Chief Commercial Officer, Greg Salmon, and Fractional CMO, Chris Blaik, as they discuss the need to pivot from looking at individuals as buyers, to focusing on buying groups within organizations. How does this shift in mindset redraw engagement patterns between Sales, Marketing and BDR teams within the organization, and how important is trust throughout?

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