Grow your most valuable accounts. Engage your prospects in a differentiated way. Agent3 devises highly scalable ABM and ABX programs – from strategy all the way through to execution.
What is ABX?
The number one challenge clients bring to Agent3 is how to drive more pipeline. With buying groups becoming increasingly complex, the lead-based approach is no longer feasible and attention is turning to new approaches to drive opportunities. ABX is one such approach, but what is ABX and why now?
ABX (Account Based Experience) transforms traditional ABM by aligning marketing, sales, and customer success to deliver connected, personalized experiences across the entire customer journey.
In this video, Phil Marshall, Director, Marketing Automation, Agent3, discusses these questions with Michael Taylor, Associate Director, RevTech & Ops at Agent3, as well as exploring ownership of ABX, the importance of visibility and the role of technology in driving success.
Solution
ABX
Accelerate growth with ABX.
ABX (Account-Based eXperience) seamlessly integrates and aligns Marketing, Sales, and Customer Success across people, processes, and technology - extending the principles of ABM across the entire buyer’s journey. More than just targeting and executing campaigns, ABX monitors and guides buying groups from initial contact to accelerated deal closures, using a unified strategy and optimized tech stack to deliver cohesive, high-impact experiences at every touchpoint. By nurturing long-term relationships through continuous engagement, strategic precision, real-time insights, and data-driven decisions, ABX optimizes revenue growth and enhances operational efficiency.
Key skills
ICP definition, TALs, and buying group ID
Predictive analytics & real-time opp insights
Interactive Digital eXperience (iDX)
Sales enablement & opp acceleration
Upsell/cross-sell recommendations
Solution
ABM at Scale
Convert higher value opportunities – faster.
Like most marketers, you may be partial to either 1:1 or 1:many ABM models. Both have their advantages. Both have their limitations, too. Now there’s a best-of-all-worlds solution, ABM at Scale. It aligns your focus, resources, and investment levels with increased buying signals. It starts with multi-channel campaigns to a targeted account list. Then, by tracking interest signifiers, a leaderboard shows which accounts represent the greatest opportunity. It also arms us with the insights to nurture and close sales, with highly tailored message and outreach strategies. Waste is virtually eliminated. You can implement truly custom 1:1 pursuits. But with the repeatability to run across multiple accounts in parallel.
Key skills
Deep understanding of your ICP and TAL
Campaign engagement: Personalized, yet scalable
Targeting, automation, tracking, and optimization
Longlist ‘1:many’ account targeting
Engagement leaderboard
Solution
1:1 ABM
Transform your engagement and relationships with your
key accounts.
Agent3 can support end-to-end 1:1 ABM programs, to help you shift to a more strategic partnership with key accounts and accelerate opportunities through a more personalized approach to marketing, open up greenfield opportunities or cross-sell into a new business unit.
Key skills
Account insight & analysis
Sales enablement
Campaign content & assets
Account strategy: value proposition, engagement plays, flight planning
Solution
1:Few ABM
Engage with more accounts, in a more personalized way.
When you’re selling to a small group of accounts within the same industry segment, or with the same use case, you need a personalized approach that makes the most of your investment.
Key skills
Sales enablement
Campaign content & assets
Account and industry insight & analysis
ABM strategy: value proposition, engagement plays, flight planning
Work