Executive Engagement
When relevance becomes relationships
Standing out in a crowded marketplace is tough. You can try shouting in an already noisy digital world, or you can make sure that when you speak, your audience listens.
With our insight-powered programs, we’re showing our clients how to stand out - and there’s no shouting involved!
Our Unboxed series of videos on executive engagement programs
A series of videos with Agent3’s own team of experts to help navigate the challenges and opportunities facing today’s CMOs and Marketing leaders. Keep watching as more content becomes available!
Executive Engagement: ‘Cosmetic’ personalization vs true relevance
You’re trying to engage a target group of executives, but so are all your competitors! How do you grab their attention? While Generative AI can help with personalization efforts to a certain extent, it often falls short of real relevance. In a recent report, 73% of customer respondents said they expect companies to understand their unique needs and expectations, so if you can’t demonstrate this understanding, you risk falling behind competitors that can! In this video we discuss the importance of achieving true relevance, rather than cosmetic personalization, in executive engagement programs with
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Executive Engagement: ‘Cosmetic’ personalization vs true relevance
Executive Engagement: How to grow executive relationships from seed
Executive Engagement: How to measure the success of executive engagement programs
Executive engagement: how to be relevant without a golf course or restaurant dinner table!
Noone likes a party bore. You know the type you meet who shouts about themselves and doesn’t ask any questions of you? And it’s the same in B2B marketing. Gone are the days when vendors could get away with littering the customer world with product and feature-focused marketing materials; they now need to demonstrate a more nuanced understanding of the issues that impact the job roles of customers in order to differentiate themselves and strive to position themselves as trusted partners.
By providing insights and solutions tailored to specific, role-based pain points and industry dynamics,Agent3 can help you prioritize the success and objectives of your customer, fostering deeper relationships and driving sustainable growth.
Our proven framework and our specialist teams deliver both end-to-end executive engagement programs and point consultancy and solutions, helping organizations either create programs from scratch, or refine existing plans.
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content
Helping Adobe power C-suite engagement through behavioral customer insight
The challenge was how to be truly customer centric: how could Adobe understand the topics, themes and issues directly relevant to the specific executives in question, and in turn use this insight to inform and steer all of its content – from personalised meeting agendas and ‘hero’ content assets to speaker topics at intimate events? Adobe needed to stand out in a highly competitive environment and capture the attention of this senior level audience.
Helping NTT DATA to use ABM to transform it’s relationship with a leading European bank.
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Data-driven creativity for LinkedIn. Game on!
LinkedIn needed to change Anonymous Co’s perception that it is purely a B2B platform, and establish its credibility as a place for gamers. LinkedIn needed help making an impact and changing perception to land the pilot deal.
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Virtual Book Club drove executive engagement and pipeline when in-person events were not possible
Building a “Virtual Book Club” for Adobe. It would combine elements of Adobe’s value proposition – customer experience – and be delivered via a mechanism that research proved was desirable to the target audience: reading.
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