Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

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The Giant is Bleeding! 5 take-aways to driving pipeline in a data driven world

The Giant is Bleeding! 5 take-aways to driving pipeline in a data driven world

Paul Mackender

October 24, 2018

Help! I’ve just got a Marketing Automation platform… what should I do next?

Blog • Cassie Holmes

Help! I’ve just got a Marketing Automation platform… what should I do next?

The best way to build up confidence in your MA platform is to get your hands dirty and use it as often as possible - you can't beat hands on...

Cracking the holy grail of Marketing Measurement for Account Based Marketing – 5 lessons from the CMO’s office

Blog • Clive Armitage

Cracking the holy grail of Marketing Measurement for Account Based Marketing – 5 lessons from the CMO’s office

I sensed that the emergence of true ABM... is regarded as a real opportunity for marketing to better demonstrate its value in terms of ROI than it...

Top 5 marketing automation mistakes you need to stop making now

Blog • Phil Marshall

Top 5 marketing automation mistakes you need to stop making now

For many organisations - our customers included- MA is one of the cornerstones of the marketing strategy, acting as a central engine or hub from...

10 take-aways from ITSMA’s ABM Forum

Blog • Paul Mackender

10 take-aways from ITSMA’s ABM Forum

Scaling ABM was the recurring theme that we heard time and time again; based on the successes of small scale ABM pilots, the desire to have a...

It’s time for ABM to be true to its name

Blog • Paul Mackender

It’s time for ABM to be true to its name

Has Account Based Marketing (ABM) become a bit like watching toddlers play football; everyone chasing the one ball, making the right moves, but with...

Agent3 platform named a Top Sales Tool 2018 by Smart Selling Tools

Blog • Clive Armitage

Agent3 platform named a Top Sales Tool 2018 by Smart Selling Tools

There’s little doubt that the landscape for martech and salestech is a crowded one. Hardly a day seems to pass without another entrant jumping...

Agent3 welcomes Julie Woods-Moss on board!

Blog • Clive Armitage

Agent3 welcomes Julie Woods-Moss on board!

Plotting the strategic direction of a business and choosing the right steps along the way is obviously critical to commercial success. Make the...

Changing the sales dynamic – four ways insight can help make it happen

Blog • Clive Armitage

Changing the sales dynamic – four ways insight can help make it happen

I was asked last week by the Head of Sales for a large division of a multinational B2B brand to present to her global sales team at their annual...

Is it time to take your adTech in house?

Blog • Steve O'Neil

Is it time to take your adTech in house?

Deploying adTech effectively to leverage insight-driven audience segments in a way that respects the principles of GDPR while delivering results is...

Account-based marketing – time for some honest re-evaluation?

Blog • Clive Armitage

Account-based marketing – time for some honest re-evaluation?

Why? Well, just google ABM and ROI and you will be inundated with stats that show how ABM outperforms other marketing disciplines. No...