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December 22, 2022

5 Ways CEOs Can Improve Their Storytelling

Blog • Greg Salmon

5 Ways CEOs Can Improve Their Storytelling

As long as humans have existed, storytelling has been an essential part of communication. It’s how cavemen survived, it’s how the ancient Greeks...

The state of lead conversion: Some tried and tested solutions

Blog • Jordan Adams

The state of lead conversion: Some tried and tested solutions

As we conclude our mini series on the state (or art) of lead conversion, we move into what many marketers dub “the get me hired or fired”...

State of lead conversion: 7 ways to accelerate pipeline velocity

Blog • Michael Taylor

State of lead conversion: 7 ways to accelerate pipeline velocity

As we said in our first post in this three-part lead conversion series, nurturing a prospect through a buyer’s journey from an initial...

Chapters of Growth: What got you here is not necessarily what will get you there.

Blog • Paul Mackender

Chapters of Growth: What got you here is not necessarily what will get you there.

In the latest of our ‘Agents of Change’ series, we were joined by Nalina Athyantha, Senior Vice President of Global Enterprise and Field...

CMOs: How not to get fired

Blog • Liam Jacklin

CMOs: How not to get fired

Last week I participated in a roundtable discussion at the Fifth Annual Ascent Conference in NYC, which looked at the CMO of the...

Is embedded finance pushing organisations towards an identity crisis?

Blog

Is embedded finance pushing organisations towards an identity crisis?

As embedded finance becomes an increasingly innate part of modern business strategy, the question we, as positioning experts, need to ask is to what...

The state of lead conversion: What’s the problem?

Blog • Dan Sands

The state of lead conversion: What’s the problem?

Nurturing a prospect through a buyer’s journey from an initial expression of interest to a point where a lead becomes a MQL and a sales conversion...

The B2B Marketing Global ABM Conference – 5 key takeaways

Blog • Paul Mackender

The B2B Marketing Global ABM Conference – 5 key takeaways

Last week we were proud to be sponsors of the B2B Marketing Global ABM Conference in London. Exhibiting and presenting to the great and the good of...

Visionary CEOs seizing opportunity and engineer greater business value

Blog

Visionary CEOs seizing opportunity and engineer greater business value

Over the past 6 years, we’ve been lucky enough to work with CEOs and business leaders across the B2B tech industry – our specific area of...

5 CMO strategies for marketing in turbulent times

Blog • Clive Armitage

5 CMO strategies for marketing in turbulent times

By anyone’s standards, the last three years have been a challenging time to be in B2B marketing. Just as we start to see the green shoots of...