Supporting Luxoft to express its market positioning.

Luxoft is a global consulting partner that offers end-to-end digital solutions to solve clients’ complex business challenges. We supported the senior leadership to define in the competitive landscape its capabilities as a new class of digital service provider that combines consulting, strategy and engineering at scale.

We worked with the senior leadership for each key business area, key technologists and analysts to provide robust insight and application of intelligence to enable Luxoft to determine how to best communicate and express its market positioning, its’ proposition portfolio and it’s key differentiation areas within a competitive marketplace.

In 2019, following the global roll-out Luxoft was successfully acquired by DXC Technology for an estimated value of $2billion.

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