A channel marketing program combining creative assets with demand generation to generate over $13 million in pipeline acceleration in just 8 weeks!

Together, global software company, Pure Storage, and its partner, World Wide Technology (WWT), had a compelling value proposition for the financial services sector.  But the challenge was how to raise awareness of this combined proposition and expand channel marketing opportunities to accelerate growth within white space financial services accounts with no content, messaging or sales enablement for the joint proposition.  

Working closely with both organizations, Agent3 developed financial services messaging and positioning that stood as a strong base for killer, joint content. Generating awareness and accelerating pipeline within these whitespace financial services accounts called for content that tapped into intent data, account insights, joint messaging, and educational content that spoke to the pain points and trends within the financial services sector.

The resulting content elped generate over $13 million in pipeline acceleration and acceleration for WWT and Pure Storage through the initial 8-week awareness campaign with over 50% of target accounts interacting with content and advertising combined.