Back to work examples

Helping Intel to really move people.

Connecting with a coveted audience is tough.

Many B2B companies rely too much on talking heads – those ubiquitous videos that prop up customers with a teleprompter to talk about how great they are. We’ve seen a million of them and they all look the same. So our idea was to get customers out of their seats and into the action. We can’t think of a better way to demonstrate how Intel’s tech works than to have their customers experience it firsthand. Thus, “adventure storytelling” was born. Computer vision. Facial recognition. Neural networks. Fried chicken. Whatever the business, technology or topic, we’re finding the most exciting aspect of each story and showcasing it in the most engaging way possible.

Every two weeks we send out our latest insights and research, developed by our ABM specialists.
Get access here (Don't worry - we hate spam too, you won't receive
anything but occasional emails from us)