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Enabling Salesforce to blaze a trail to the boardroom

Salesforce is a transformation partner for 150k+ customers, helping them trailblaze, disrupt and lead markets. Yet with one leading multinational grocery retailer, Salesforce was stuck with no stakeholder relationships, nor understanding of their needs, and wasn’t even approved as a supplier.

Agent3 revealed deep insight into the target account, its many constituent businesses and stakeholders; then we worked hand in hand with the sales, ABM and marketing teams to build a winning engagement strategy.

With clear revenue, relationship and reputation goals, we plotted a journey that mixed online and offline tactics and told a consistent, standout story. We achieved the ultimate outcomes: engaging Salesforce with the prospect’s entire executive board and CEO, earning recognition as a potential key partner in transformation, and winning the first multi-year, multimillion-dollar enterprise agreement.

Agent3 has delivered a marked change from the way that we’ve previously approached marketing within our key accounts and brought ABM experience and excellence to Salesforce. The Agent3 team understands our business and provides a unique mix of strategic thinking, inspired creative and commercial rigor, while being agile, energetic and pragmatic.

Strategic Account Director, Salesforce

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