Agent3 Group Resources
In this episode of Unboxed, Steve O’Neil, SVP, Technology, Global, Agent3, explores the importance of personalization in B2B marketing as an opportunity to cut through the noise with David Brutman, co-founder and CPO of personalization platform, Folloze. David describes how personalization can demonstrate a brand’s suitability to solving an account’s biggest challenges in a differentiated, engaging and memorable way.
Phil Marshall, Director, Marketing Automation at Agent3, audits Marketing Operations (MOps) set ups, helps clients put the right teams in place and, over the years, has built a large MOps team that operates globally. In this episode of Unboxed, Phil discusses one of the key ingredients to MOps success: people. How do you build the RevTech dream team?
In this episode of Unboxed, Phil Marshall, Director, Marketing Automation, and Michael Taylor, Snr Consultant, RevTech and Ops, Agent3, discuss the need to take a more holistic approach to demand generation, from a marketing, sales and revenue generation perspective. Watch to learn tips and approaches to fueling greater demand generation.
Blog • Clive Armitage
Having great people means they attract great clients who want to work with us in true partnership, rather than in a client/agency transactional relationship. And this belief has proved a winning formula – literally – over the last couple of months with a series of heavyweight industry
Blog • Greg Salmon
In the Brothers Grimm fairytale, Rumpelstiltskin, a miller claims that his daughter can spin straw into gold, and when the King decides to put this story to the test, to his delight (and her’s!) he finds that the miller was telling the truth. The reward? An even bigger room of straw to spin into gold the following night!
Blog • Dan Sands
Agent3 Group is actively exploring the use of AI to enhance our team’s capabilities and the products and solutions we deliver for our clients. In early 2023, we issued guidelines and started providing AI-specific support to our team with a view to taking advantage of AI technology while at the same time, protecting our client’s IP and data.
In this episode of Agents of Change, John Watton, VP Marketing, EMEA, VMware, discusses the pressure on Marketing teams to demonstrate contribution to business pipeline and new customer acquisition.
Ebook • Paul Mackender
In our new playbook, learn how to maximize the reach and value of your content. Discover our best practice tips, tricks, and resources for content syndication campaigns that land. Download our latest guide.
Blog • Clive Armitage
Watch as oneninefive COO, Liam Jacklin, and Agent3 Group Chief Innovation Officer, Dan Sands, discuss the importance of setting stakeholder expectations, the importance of data accuracy, consistency and quality and being specific about what you are expecting – and therefore measuring – from a campaign.