Our latest thinking from across the Agent3 Group.

Sales and marketing alignment has long since been – and often still is – a challenge for B2B organizations.  But for ABM at Scale programs in particular, there’s a new alignment challenge in town: marketing on marketing.  In this video, Clare Noble, SVP of Agent3 North America, and Greg Salmon, Chief Commercial Officer, Agent3 Group, discuss the importance of having the buy-in from, and alignment of, all marketing team members, including Marketing Operations, Content and Field Marketing teams

In this video, Mark Wiseman-Smith, managing director of Agent3, defines Value Proposition Development and discusses its importance with Nat Sones, Chief Strategy Officer, Agent3.

Is deal-based marketing the same as 1:1 ABM, or are there points of differentiation? Where do they overlap? Which approach works best for which deal, team or organization? Greg Salmon, Chief Commercial Officer of Agent3 Group, discusses some of the implications of each approach with Clare Noble, SVP, Agent3, North America, and shares thoughts on the pros and cons of each.

Five things I learned about the future of AI at DigiMarCon Midwest which matter to all marketers

What’s the difference between a dedicated insights function and a well informed sales team? In this video, Roger Marshall, Partner, APAC, Agent3, joins Peter Lundie, Managing Partner, Agent3 Group. to describe the importance of having data analysts to provide a truly valuable interpretation of insights data to inform marketing programs. 

In this video, Roger Marshall, Partner, APAC, Agent3, joins Peter Lundie, Managing Partner, Agent3 Group to discuss how insights inform 1:few programs by identifying red threads in specific vertical sectors so that groups of accounts feel as if they’re being spoken to on an individual basis and programs can move from personalized to hyper personalized at speed.

Generative AI has the potential to revolutionize marketing by unlocking unparalleled creative production possibilities.

As someone who helps global B2B technology clients put teams in place, as well as building a large MOPs team that operates globally here at Agent3, I have drawn on my learnings and experience to create a 7-step blueprint to help you assemble a winning team.

Building a robust MOPs team within your RevTech department is akin to setting the stage for a high-impact performance.

A significant amount of time and money can be invested into sophisticated demand generation programs that create awareness and attract potential customers.  But this awareness doesn’t accrue to anything if the follow up process doesn’t receive the same attention.  Nurturing is all about building on the relationships with those potential customers – or leads – and guiding them through the sales funnel.