Rather like cobblers not having shoes for their children, we’ve not been particularly great at proactive selling of our agent3 platform over the last couple of years. I guess we’ve been just too focused on actually building the software and then delivering it to our historical customers; brands such as Atos, BT, Dell EMC, Fujitsu, SAP and Tata. But as we bring the latest and greatest version of our platform to market later this month, we decided that we need to partner with an organization that had the experience and ability to help take our message to many more prospective customers through a proactive sales outreach campaign. I’m delighted that we will therefore be achieving this through a partnership with an amazing organization called Televerde.
First introduced to me by the excellent Global Head or Marketing and Communications at Pitney Bowes, Jeff Winter. Televerde has an incredible business and story. If you haven’t heard of them then take time to visit their Wikipedia page and also their website. This is a business that is growing profitably but doing a huge amount of social good at the same time. We’re proud to have them on our team!
Along with a shiny new website, a stack of new marketing content and a great team in place, we’re confident that the Televerde partnership sets us up for great success moving forward. We passionately believe that key and named account insights, synthesized from huge amounts of public and premium structured and unstructured data, is hugely valuable in helping organizations market and sell more effectively. Our mantra is Insight not Instinct because we know from our experience, and that of our customers, that sales and marketing strategies founded on insight deliver significantly higher rates of return than those simply based on hunches or gut feel. Seems obvious doesn’t it? Truth be told, many organizations that we meet with continue to play lip service to the value of continuous insight into their markets. We’re helping them change that. For the better.