A bottle of vintage wine, an aged cheese…there are many things in life that are worth the wait and, to marketers, a great ABM campaign is one of them. ABM is Agent3’s heartland. It’s what we do best. Using carefully blended ingredients we push the boundaries of what’s possible and make the end result worth the wait. But for those who need to demonstrate a more tangible, rapid impact, waiting for a program to deliver some form of return on investment can often be challenging, especially when dealing with multiple internal stakeholders who are anxious to see progress.
That’s why we’re delighted to announce the launch of our new ‘Fast Start’ package which will help clients get the best of both worlds: some early wins to satisfy those who want fast results, while a longer term, more strategic ABM program takes root.
It’s an accepted fact that, to do it well, ABM is a strategic, longer term endeavour. When you embark on an ABM program, you need the right building blocks to be in place: insight, positioning, content, creativity….even your measurement strategy all need to be determined. And getting these things right takes time. But at the same time there can also be pressure to get results quickly to build advocacy for your program with key stakeholders within your organization. And this is where our Fast Start package comes in.
At Agent3, while the strategic ABM work is underway (that will ensure the greatest impact over the mid to long term), we can deploy our Fast Start package to ensure your target accounts are being directly engaged early on. Through a combination of paid social and content syndication we’ll quickly begin generating engagement and opt-ins to provide early wins for your ABM approach.
If you want to find out more about any of Agent3’s ABM services, we’d love to hear from you.