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Atos, BMC and Cloudera announced as finalists for the 2020 ITSMA Marketing Excellence Awards

Paul Mackender

August 02, 2020

ITSMA, the leadership community for B2B marketers in the connected economy, on 6th August announced the finalists in its 23rd Annual Marketing Excellence Awards Program.

Agent3 are especially proud that three of its clients have been nominated as finalists this year in the following categories:

  • Atos: Enabling Sales to Accelerate Growth
  • BMC: Enabling Sales to Accelerate Growth
  • Cloudera: Scaling and Optimizing Account-Based Marketing

B2B marketing leaders and innovators will be honored at ITSMA’s Marketing Excellence Awards Ceremony for standout performance driving growth and success with tech-related services and solutions.

The program honors the marketing programs and campaigns that have delivered superior performance in the four most critical aspects of marketing success: customer-focus, innovation, execution, and business impact. The program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a strategic, comprehensive approach to marketing.

“Finalists for this year’s program are truly inspirational, especially given the current climate with COVID-19,” said Dave Munn, President and CEO of ITSMA. “B2B organizations are consumed with managing disruption and those that double down on marketing innovation and leadership are best positioned for long-term success.”

The 2020 ITSMA Marketing Excellence Awards categories include:

  •   Driving Strategic Growth
  •   Enabling Sales to Accelerate Growth
  •   Orchestrating Executive Engagement
  •   Repositioning the Brand
  •   Scaling and Optimizing Account-Based Marketing
  •   Transforming Marketing with Data, Analytics, and Insight

An international panel of marketing executives and experts will select the winners, who will be announced at a special online awards ceremony on October 14th, which precedes ITSMA’s virtual Marketing Vision Conference the following week and will feature MEA-winning presentations.

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