For those who follow Agent3 closely, you will be aware that, as a leading global provider of end-to-end ABM solutions, we’re always looking for ways to innovate and improve the solutions we offer our customers. In early 2020, for example, we acquired the hugely talented team from The Craft to boost our capabilities around strategic positioning and, late last year, oneninefive came on board to supercharge our demand generation solutions. We continue to review customer needs, market trends and opportunities to build upon our ability to reach very specific audiences, drive engagement and deliver commercial impact.
In recent times we’ve been fixated on how we support customers with what we’ve been referring to as ‘the final mile of an ABM programme’. As customers increasingly look to be able to point to direct commercial outcomes from their programmes, the need for direct engagement with decision makers at target accounts has become more and more important. One of the most obvious ways of achieving this is through speaking with individuals on the phone to understand more about their needs and interests or even go a step further and qualify and book appointments on behalf of sales teams. With that in mind, we’re excited to let you know that Agent3 has acquired IT Telemarketing Services (ITTS), a technology sector focused B2B tele-marketing agency, offering high quality phone based lead generation, research and appointment setting services, focused on outcomes.
ITTS, under founder and Managing Director, Mike Kendal, has built a strong reputation particularly around the delivery of more complex client propositions providing high quality outcomes, and we’re looking forward to integrating its services into the programmes we run for our customers. We’re very confident that the ITTS team will quickly add value to Agent3 and its customers for a couple of reasons. Firstly, because oneninefive has already been working with ITTS in recent months, having selected the firm as a preferred supplier and has found them to be head and shoulders above the competition in terms of sophistication of call centre delivery and results. But secondly – and perhaps most importantly when businesses come together – we’ve seen a really strong cultural fit with the teams working very closely together to deliver value, quickly, for customers. In time we will integrate ITTS into the oneninefive brand, allowing us to offer demand capabilities at all points in the funnel in-house for our customers by utilising the traditional strengths of oneninefive in digital engagement with ITTS’ well established phone contact capabilities. We also see huge potential in scaling this offer internationally, particularly in the US, at the earliest opportunity.
Additionally, we were attracted to joining forces with ITTS because of the team’s renowned expertise in engaging with the c-suite by telephone to gather insights and validate existing desk research. This calling activity, with such a level of professionalism in senior level engagement, brings real value to ITTS’ clients as they look, ultimately, to pass that value on to their customers. We look forward to augmenting our existing suite of Insights products with this expertise in direct audience engagement.
So, today is another significant milestone in Agent3’s development and I am truly delighted to welcome ITTS into the ‘family’. From today, we now have full service demand and lead generation solutions across the entire buying funnel and the potential for further dynamic growth on a global basis, is, as a consequence, significant. We can’t wait to get going!
Watch the video here to hear more about the announcement from Jordan Adams, CEO, oneninefive and Mike Kendal, MD, ITTS.