Plotting the strategic direction of a business and choosing the right steps along the way is obviously critical to commercial success. Make the right moves and you can turbocharge growth. Make the wrong moves and well, you know the rest. We regard Agent3 very much as a business that is still in start-up mode; while we have pioneered the blending of an award-winning insight and analytics platform with consultancy to build ROI-focused ABM campaigns, we are restless to take our mantra of ‘Insight not Instinct’ to many more customers on a global basis. In short, we are more than ready for the next stage of our growth.
To help us achieve this goal, we’re delighted to welcome on board a truly innovative and dynamic global CMO; Julie Woods-Moss, as a Strategic Adviser to Agent3. Ranked as the 16th most influential global CMO by Forbes in 2017, Julie combines deep marketing expertise gained from leadership roles at brands such as BT and Tata Communications, with the commercial acumen gained from heading business innovation within Tata. Julie joins us with the specific objective of helping us continue to innovate and grow. We’re delighted to have her on board and just a little bit flattered that she believes in our proposition enough to want to help us reach our full potential.