We’re delighted to announce that the Agent3 Platform has been named in the 2017 Top Marketing Tools Guide by Smart Selling Tools. Named in the Account Based Marketing (ABM) category, the Agent3 Platform has been identified as a tool that can help marketing teams demonstrate more value by generating more qualified leads that are faster for sales teams to close. The Top Marketing Tools Guide features 29 leading technology providers across six categories – account based marketing, customer engagement, customer experience, customer journey, top of funnel and specialized solutions. The Agent3 Platform was recognized in the ABM category for its ability to identify “in-market” opportunities for specific solutions, pinpoint the total addressable market and serve up intelligence on both companies and contacts and map seamlessly to accounts within Salesforce to help inform key and named account leaders. “Account based marketing is arguably the hottest trend in business-to-business sales and marketing,” says Nancy Nardin, Founder of Smart Selling Tools.
“In this year’s Top Marketing Tools Guide, we’ve evaluated technologies based on their ability to deliver maximum value to sales and ultimately help drive more revenue across key and named accounts. By providing a better understanding of buyer behavior and intent at the early stages of the buying cycle, the Agent3 Platform has underpinned ABM campaigns that have helped accelerate the sales process for industry-leading brands like Cisco, SAP and Tata Communications.” “In an increasingly competitive market segment, it’s gratifying for the Agent3 Platform to be recognized as a top tool for account based marketers,” says Clive Armitage, Agent3’s CEO. “We believe that the foundation of any successful ABM campaign is the ability to access actionable insight that helps inform where to direct budgets, who to target, on what channel and with what content to drive engagement. The Agent3 Platform delivers data-driven insight in a way that allows marketing to prove its value to sales and ultimately better align the two functions.” As a result of the recognition in the 2017 Top Marketing Tools Guide, Nancy Nardin will be conducting a video a review of the Agent3 Platform, which be featured on the Smart Selling Tools site in early October.