Adapt or Die: Winning strategies for transforming sales & marketing in the digital age

There needs to be a digital transformation change management strategy in place to guide the entire organization and ensure  the digital tools are successfully adopted and fully aligned with the activities that drive sales and marketing programs.

The digital revolution has fundamentally changed the way that customers engage with brands. Yet many organizations have not yet fully embraced the steps needed to respond to this change. Minor, incremental changes to sales and marketing departments are not sufficient. A clearly defined digital transformation strategy is required to accelerate the changes to people, process and technology to successfully increase sales and marketing efficiency, grow revenue and stay ahead of the competition.

An organization looking to meet aggressive revenue goals has a raft of digital technologies to choose from to improve the selling power and marketability of the business. But, just applying and using these technologies isn’t enough. There needs to be a digital transformation change management strategy in place to guide the entire organization and ensure the digital tools are successfully adopted and fully aligned with the activities that drive sales and marketing programs.

It’s clear there’s no silver bullet solution to identifying, deploying, championing and rewarding innovative and transformative ways of getting a leg up on the competition to drive revenue so we thought we’d invite a small group of industry experts to discuss the challenges in more detail.

Moderated by Gerhard Gschwandtner, CEO, Selling Power Magazine and Founder of the Sales Enablement Society, Agent3 will be hosting a senior executive roundtable discussion that will take a closer look at some of the following associated topics:

  • Preparing sales and marketing teams for digital transformation and change
  • Best practice models for understanding, managing and embracing change
  • Developing sales and marketing technology enthusiasts to maximize return on the stack
  • Enabling, implementing and sustaining change to increase sales and marketing effectiveness and efficiency

We have a limited number of seats available for the roundtable discussion but if you’re interested in sharing your thoughts with, and learning from, other Bay Area based senior sales and marketing executives on Wednesday, June 21st at 100 Montgomery Street on the 16th Floor in San Francisco, you can sign up here. The agenda for the evening will be as follows:

  • 5:45 – 6:15pm – Cocktails, hors d’oeuvres, and networking
  • 6:15 – 6:45pm – Introductions and case study 
  • 6:45 – 7:45pm – Roundtable discussion moderated by Gerhard Gschwandtner
  • 7:45 – 8:15pm – Closing remarks and networking
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