There are many reasons an organization might hire a specialist agency for marketing support, but one of them has to be immediate access to bright, passionate people who truly believe in the art of the possible. They take great pride in their work and are willing to go that extra mile to achieve the kinds of results that clients can often only dream of.
When you find that unique blend of creativity, science and sheer determination under one roof, magic can happen.
And last night, at the ITSMA Marketing Excellence Awards (MEA) ceremony, which recognizes marketing innovation, excellence, and impact with B2B services and solutions, I’m proud to report that, for the Agent3 team and its clients, magical things really did happen.
First up was the BMC team, which was announced as the Gold winner in the ‘Enabling Sales to Accelerate Growth category’ for its work in enabling the BMC sales team to make significant advances in business growth within the financial services sector.
Deep account insight giving rise to laser-sharp focused messaging, alongside the use of innovative sales enablement tools, such as SoSell, helped the BMC sales team achieve results including a 97% increase in new pipeline, multi-million dollar new booking deals, a 44% increase in new, senior level contacts and the highest volume of meetings scheduled with target accounts in FY20!
Congratulations to Atos, too, for winning the prestigious Diamond award in the same category, recognized for achievement of a significant step change in sales and marketing alignment resulting in accelerated business growth that has blown all targets out of the park!
Next up was Cloudera, which was announced as a finalist in the ‘Scaling and Optimizing Account-Based Marketing’ category for its unique, global ABM program that was designed to leverage data and foster creativity at scale, all underpinned by a comprehensive ABM tech stack. It was a challenging year, but we delivered some excellent results for the business, including a 24x ROI on its 1:1 program.
It was indeed a night for celebration and we congratulate all Agent3 friends who shared in its success: Cognizant, Ciena, Infosys, Microsoft, Atos, BMC Software, O2 (Telefónica UK), SAP Concur, Google Cloud India, IBM, PwC, ServiceNow, Cisco, Fujitsu, NTT DATA Services, Panasonic North America, VMware, Dell Technologies, Qlik and SAP.
Thank you, ITSMA, for putting on a great ceremony this year. Today was a good day in the office. The awards have been won, but the work continues!
If you want to find out more about Agent3’s award-winning work, visit: https://www.agent3.com/work/ or to hear more about last night’s ceremony, visit https://www.itsma.com/itsma-2020-marketing-excellence-awards-honor-high-impact-b2b-marketing-programs