Agents of Change

Changing Work in the New Normal

A thought leadership series talking with business leaders and pioneers about how to drive sustainable success in a changed world.

Key growth areas for Next 15 and its brands

with Tim Dyson, CEO of Next 15

Join Agent3’s CEO Clive Armitage and Next 15’s CEO Tim Dyson as they discuss the change in the market since the pandemic began. Alongside pinpointing the main areas for growth over the coming year, Tim and Clive also chat about the changing world of work, the growing need for diversity in the workforce, and how working for Next15 brands could adapt in the future.

 

The changing role of sales

with Lindsey Armstrong, business leader and senior sales advisor

Join Agent3’s Chief Revenue Officer, Paul Mackender, and Lindsey Armstrong, a highly successful business leader who has held various senior sales, business strategy and executive leadership roles in organizations including Oracle, Veritas, Symantec, Salesforce, XANT (previously InsideSales) and Bluewolf, as they discuss the impact of the pandemic on buyer’s cycles and sales infrastructure, and delve into what the role of the newly emerging sales person could look like.

 

The changing role of sales

with Lindsey Armstrong, business leader and senior sales advisor

Join Agent3’s Chief Revenue Officer, Paul Mackender, and Lindsey Armstrong, a highly successful business leader who has held various senior sales, business strategy and executive leadership roles in organizations including Oracle, Veritas, Symantec, Salesforce, XANT (previously InsideSales) and Bluewolf, as they discuss the impact of the pandemic on buyer’s cycles and sales infrastructure, and delve into what the role of the newly emerging sales person could look like.

 

The power of data

with Helen Hunter, Chief Technology Officer for Customer and Data at Sainsbury's

Agent3’s CEO, Clive Armitage, and Chief Technology Officer for Customer and Data at Sainsbury’s, Helen Hunter, discuss the importance and intersection of data in marketing, how the pandemic has shaped the current customer experience, and ponder what the future of data could look like for marketers. 

 

The power of data

with Helen Hunter, Chief Technology Officer for Customer and Data at Sainsbury's

Agent3’s CEO, Clive Armitage, and Chief Technology Officer for Customer and Data at Sainsbury’s, Helen Hunter, discuss the importance and intersection of data in marketing, how the pandemic has shaped the current customer experience, and ponder what the future of data could look like for marketers. 

 

Keeping ahead of the curve

with Mark Larwood, Head of Strategic Customer Marketing at O2

Join Agent3’s Chief Revenue Officer, Paul Mackender and O2’s Head of Strategic Customer Marketing, Mark Larwood as they discuss how O2 has successfully scaled its award winning executive engagement strategy during the pandemic. This includes the interlock between ABM, advocacy and executive engagement, the introduction of a tiered engagement program and the need to be agile to be effective to engage executives on their terms.

Keeping ahead of the curve

with Mark Larwood, Head of Strategic Customer Marketing at O2

Join Agent3’s Chief Revenue Officer, Paul Mackender and O2’s Head of Strategic Customer Marketing, Mark Larwood as they discuss how O2 has successfully scaled its award winning executive engagement strategy during the pandemic. This includes the interlock between ABM, advocacy and executive engagement, the introduction of a tiered engagement program and the need to be agile to be effective to engage executives on their terms.

The culture of business transformation

with Eric Berridge, EVP Commercial Officer at Salesforce

Join Agent3’s Chief Revenue Officer, Paul Mackender, and Salesforce’s EVP Commercial Officer, Eric Berridge, to hear why cultural change and not technology change is the biggest challenge Enterprises face as they look to digitally transform their businesses in this new pandemic era.

The culture of business transformation

with Eric Berridge, EVP Commercial Officer at Salesforce

Join Agent3’s Chief Revenue Officer, Paul Mackender, and Salesforce’s EVP Commercial Officer, Eric Berridge, to hear why cultural change and not technology change is the biggest challenge Enterprises face as they look to digitally transform their businesses in this new pandemic era.

The ABM lifecycle

with Eric Martin, VP of ABM at SAP

Join Agent3’s Chief Revenue Officer, Paul Mackender, and VP of ABM at SAP (North America), Eric Martin, as they discuss how the pandemic has impacted the demand for ABM and the implications for ABM marketers, including an interesting discussion on what the lifecycle of an ABM marketer may look like.

The ABM lifecycle

with Eric Martin, VP of ABM at SAP

Join Agent3’s Chief Revenue Officer, Paul Mackender, and VP of ABM at SAP (North America), Eric Martin, as they discuss how the pandemic has impacted the demand for ABM and the implications for ABM marketers, including an interesting discussion on what the lifecycle of an ABM marketer may look like.

Scaling marketing excellence to win on a global stage

with Cat Dutton, Deputy CMO at Atos

Agent3’s Chief Revenue Officer, Paul Mackender, and Cat Dutton, Deputy CMO at Atos, discuss how the pandemic has given marketing an even greater voice at the boardroom table, how the pandemic has been a trigger to even greater sales and marketing alignment and how Atos is shifting to a series of global centres of excellence to drive ABM, DBM (deal based marketing) and executive engagement success.

Scaling marketing excellence to win on a global stage

with Cat Dutton, Deputy CMO at Atos

Agent3’s Chief Revenue Officer, Paul Mackender, and Cat Dutton, Deputy CMO at Atos, discuss how the pandemic has given marketing an even greater voice at the boardroom table, how the pandemic has been a trigger to even greater sales and marketing alignment and how Atos is shifting to a series of global centres of excellence to drive ABM, DBM (deal based marketing) and executive engagement success.

Redefining growth in world of profit and purpose

with Richard Eyre, veteran CEO, business leader, consultant and NED

Join Agent3’s Chief Revenue Officer, Paul Mackender, and Richard Eyre, a veteran CEO and business leader and now consultant and NED, as they discuss the shift to both profit and purpose (not just earnings per share), the need for greater diversity in the boardroom and the change in attitude towards risk.

Redefining growth in world of profit and purpose

with Richard Eyre, veteran CEO, business leader, consultant and NED

Join Agent3’s Chief Revenue Officer, Paul Mackender, and Richard Eyre, a veteran CEO and business leader and now consultant and NED, as they discuss the shift to both profit and purpose (not just earnings per share), the need for greater diversity in the boardroom and the change in attitude towards risk.

Developing personal vs personalized experiences

with John Watton, Head of EMEA Marketing, VMware (ex Yext)

Join Agent3’s Chief Revenue Officer, Paul Mackender and Yext’s VP of Marketing, John Watton as they speak of the major changes to B2B Marketing over the last year. Along with discussing the key innovations that are propelling businesses forward in the B2B space, John explains how Yext are exploring the opportunity around developing personal vs personalized experiences.

Developing personal vs personalized experiences

with John Watton, Head of EMEA Marketing, VMware (ex Yext)

Join Agent3’s Chief Revenue Officer, Paul Mackender and Yext’s VP of Marketing, John Watton as they speak of the major changes to B2B Marketing over the last year. Along with discussing the key innovations that are propelling businesses forward in the B2B space, John explains how Yext are exploring the opportunity around developing personal vs personalized experiences.

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