Agents of Change
A thought leadership series talking with business leaders and pioneers about how to drive sustainable success in a changed world.
The power of data
with Helen Hunter, Chief Technology Officer for Customer and Data at Sainsbury's
Agent3’s CEO, Clive Armitage, and Chief Technology Officer for Customer and Data at Sainsbury’s, Helen Hunter, discuss the importance and intersection of data in marketing, how the pandemic has shaped the current customer experience, and ponder what the future of data could look like for marketers.
Keeping ahead of the curve
with Mark Larwood, Head of Strategic Customer Marketing at O2
Join Agent3’s Chief Revenue Officer, Paul Mackender and O2’s Head of Strategic Customer Marketing, Mark Larwood as they discuss how O2 has successfully scaled its award winning executive engagement strategy during the pandemic. This includes the interlock between ABM, advocacy and executive engagement, the introduction of a tiered engagement program and the need to be agile to be effective to engage executives on their terms.
The culture of business transformation
with Eric Berridge, EVP Commercial Officer at Salesforce
Join Agent3’s Chief Revenue Officer, Paul Mackender, and Salesforce’s EVP Commercial Officer, Eric Berridge, to hear why cultural change and not technology change is the biggest challenge Enterprises face as they look to digitally transform their businesses in this new pandemic era.
The ABM lifecycle
with Eric Martin, VP of ABM at SAP
Join Agent3’s Chief Revenue Officer, Paul Mackender, and VP of ABM at SAP (North America), Eric Martin, as they discuss how the pandemic has impacted the demand for ABM and the implications for ABM marketers, including an interesting discussion on what the lifecycle of an ABM marketer may look like.
Scaling marketing excellence to win on a global stage
with Cat Dutton, Deputy CMO at Atos
Agent3’s Chief Revenue Officer, Paul Mackender, and Cat Dutton, Deputy CMO at Atos, discuss how the pandemic has given marketing an even greater voice at the boardroom table, how the pandemic has been a trigger to even greater sales and marketing alignment and how Atos is shifting to a series of global centres of excellence to drive ABM, DBM (deal based marketing) and executive engagement success.
Redefining growth in world of profit and purpose
with Richard Eyre, veteran CEO, business leader, consultant and NED
Join Agent3’s Chief Revenue Officer, Paul Mackender, and Richard Eyre, a veteran CEO and business leader and now consultant and NED, as they discuss the shift to both profit and purpose (not just earnings per share), the need for greater diversity in the boardroom and the change in attitude towards risk.
Developing personal vs personalized experiences
with John Watton, VP of Marketing at Yext
Join Agent3’s Chief Revenue Officer, Paul Mackender and Yext’s VP of Marketing, John Watton as they speak of the major changes to B2B Marketing over the last year. Along with discussing the key innovations that are propelling businesses forward in the B2B space, John explains how Yext are exploring the opportunity around developing personal vs personalized experiences.
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