Agents of Change

Changing Work in the New Normal

A thought leadership series talking with business leaders and pioneers about how to drive sustainable success in a changed world.

The impact of AI on marketing and what it means for marketers today

with Katie King, CEO at Zoodikers

Our Agents of Change series with business leaders and pioneers talks of how to drive sustainable success in a changed world.

In this episode of Agents of Change, Agent3 CEO, Clive Armitage, is joined by Katie King, CEO of marketing consultancy, Zoodikers, to discuss Katie’s passion for Artificial Intelligence and its impact on marketing. In addition to over 30 years’marketing consultancy for some of the world’s most trusted brands, Katie has developed a keen interest in Artificial Intelligence, and has become a sought after thought leader on the topic. She is author of ‘Using Artificial Intelligence in Marketing’ and ‘AI Strategy for Sales and Marketing,’ published in 2019 and 2022 respectively and, in this episode of Agents of Change, shares with Clive the factors that have accelerated – as well as held back – the impact and adoption of AI in marketing.

Less is more: how small steps can bring the biggest changes.

with Nalina Athyantha, Vice President of Business Operations at ServiceNow

Our Agents of Change series with business leaders and pioneers talks of how to drive sustainable success in a changed world.

In this episode, Agent3 Chief Revenue Officer, Paul Mackender, is joined by Nalina Athyantha, Vice President of Business Operations at enterprise software company, ServiceNow, to discuss ‘chapters of corporate growth’ and the importance of storytelling – both internally and externally – in achieving growth goals.

Less is more: how small steps can bring the biggest changes.

with Nalina Athyantha, Vice President of Business Operations at ServiceNow

Our Agents of Change series with business leaders and pioneers talks of how to drive sustainable success in a changed world.

In this episode, Agent3 Chief Revenue Officer, Paul Mackender, is joined by Nalina Athyantha, Vice President of Business Operations at enterprise software company, ServiceNow, to discuss ‘chapters of corporate growth’ and the importance of storytelling – both internally and externally – in achieving growth goals.

The future of work and the workplace

with CEO at UnWork, Philip Ross

Our Agents of Change series with business leaders and pioneers talks of how to drive sustainable success in a changed world.

In this episode, Agent3 Chief Revenue Officer, Paul Mackender, is joined by Philip Ross, CEO and Founder of UnGroup (UnWired & UnWork), to discuss the new world of work and how the workplace should reflect this today.

The future of work and the workplace

with CEO at UnWork, Philip Ross

Our Agents of Change series with business leaders and pioneers talks of how to drive sustainable success in a changed world.

In this episode, Agent3 Chief Revenue Officer, Paul Mackender, is joined by Philip Ross, CEO and Founder of UnGroup (UnWired & UnWork), to discuss the new world of work and how the workplace should reflect this today.

4 steps that can boost your workplace performance

with Chartered Psychologist and Director at Cognacity, Dr Rob Archer

In this episode, Agent3 CEO, Clive Armitage, is joined by Chartered Psychologist, Dr Rob Archer, to discuss the future of workplace psychology. Rob is a coach with 18 years’ board level experience in public and private sectors, working on career ‘stuckness,’ transition, wellbeing, meaning and performance in the workplace.  

4 steps that can boost your workplace performance

with Chartered Psychologist and Director at Cognacity, Dr Rob Archer

In this episode, Agent3 CEO, Clive Armitage, is joined by Chartered Psychologist, Dr Rob Archer, to discuss the future of workplace psychology. Rob is a coach with 18 years’ board level experience in public and private sectors, working on career ‘stuckness,’ transition, wellbeing, meaning and performance in the workplace.  

The CMO’s journey: what’s changed in the marketing landscape?

with Chief Marketing Officer for Blackberry, Mark Wilson

Join Agent3’s CEO, Clive Armitage, and CMO of Blackberry, Mark Wilson, as they discuss how a CMO’s role and view of the marketing landscape has changed, what data and an account-centric approach means for the marketing/sales divide, and why automation could be the future for teams looking to plan out their marketing tactics and engagement plans.

 

The CMO’s journey: what’s changed in the marketing landscape?

with Chief Marketing Officer for Blackberry, Mark Wilson

Join Agent3’s CEO, Clive Armitage, and CMO of Blackberry, Mark Wilson, as they discuss how a CMO’s role and view of the marketing landscape has changed, what data and an account-centric approach means for the marketing/sales divide, and why automation could be the future for teams looking to plan out their marketing tactics and engagement plans.

 

How do you truly embrace the notion of customer centricity?

with Matt Preschern, Chief Marketing and Demand Generation Officer for NTT Ltd

Join Agent3’s CEO, Clive Armitage, and Chief Marketing and Demand Generation Officer for NTT, Matt Preschern, as they talk about the changing characteristics of customer engagement post pandemic, and how marketing departments need to re-consider their approach to map onto this change.

 

How do you truly embrace the notion of customer centricity?

with Matt Preschern, Chief Marketing and Demand Generation Officer for NTT Ltd

Join Agent3’s CEO, Clive Armitage, and Chief Marketing and Demand Generation Officer for NTT, Matt Preschern, as they talk about the changing characteristics of customer engagement post pandemic, and how marketing departments need to re-consider their approach to map onto this change.

 

’With great trust…’: the changing agenda of the CEO

with Stephen Kelly, Chairperson of Tech Nation

Join Agent3’s CEO, Clive Armitage, and Chairperson of Tech Nation, Stephen Kelly, as they discuss three major focal points within a CEO’s agenda for 2022, and the importance of a holistic outlook, compassion, and inclusivity when building, growing, and leading a company. 

 

’With great trust…’: the changing agenda of the CEO

with Stephen Kelly, Chairperson of Tech Nation

Join Agent3’s CEO, Clive Armitage, and Chairperson of Tech Nation, Stephen Kelly, as they discuss three major focal points within a CEO’s agenda for 2022, and the importance of a holistic outlook, compassion, and inclusivity when building, growing, and leading a company. 

 

Pondering the Pareto Principle: what’s next for ABM?

with Bev Burgess, CEO of Inflexion Group

Join Agent3’s Chief Revenue Officer Paul Mackender as he chats with ABM titan and Inflexion Group CEO, Bev Burgess, to hear how the ABM explosion has evolved over the pandemic, its impact on broader marketing and sales, and what the trend of account-based growth and high-touch, high tech events means for the future of businesses looking to keep, scale, and grow their accounts.

 

Pondering the Pareto Principle: what’s next for ABM?

with Bev Burgess, CEO of Inflexion Group

Join Agent3’s Chief Revenue Officer Paul Mackender as he chats with ABM titan and Inflexion Group CEO, Bev Burgess, to hear how the ABM explosion has evolved over the pandemic, its impact on broader marketing and sales, and what the trend of account-based growth and high-touch, high tech events means for the future of businesses looking to keep, scale, and grow their accounts.

 

Building better business decisions with data

with Jeremy Burton, CEO of Observe

Join Agent3’s CEO Clive Armitage and CEO and Co-Founder of Observe, Jeremy Burton, to hear about what the big changes in online digital technology means for data, the perks and challenges of remote work in building a start-up, and where the next SAP could come from.

 

Building better business decisions with data

with Jeremy Burton, CEO of Observe

Join Agent3’s CEO Clive Armitage and CEO and Co-Founder of Observe, Jeremy Burton, to hear about what the big changes in online digital technology means for data, the perks and challenges of remote work in building a start-up, and where the next SAP could come from.

 

Brick by brick: Aforza’s road to software solution success

with Dominic Dinardo, CEO of Aforza

Join Agent3’s Chief Revenue Officer Paul Mackender and CEO and Co-Founder of Aforza, Dominic Dinardo, to hear about the challenges of building a software company during the pandemic, the relationship between digital e-commerce and social interaction, and the focus on the move from fast-moving consumer goods to the rise of sustainable distribution.

 

Brick by brick: Aforza’s road to software solution success

with Dominic Dinardo, CEO of Aforza

Join Agent3’s Chief Revenue Officer Paul Mackender and CEO and Co-Founder of Aforza, Dominic Dinardo, to hear about the challenges of building a software company during the pandemic, the relationship between digital e-commerce and social interaction, and the focus on the move from fast-moving consumer goods to the rise of sustainable distribution.

 

Key growth areas for Next 15 and its brands

with Tim Dyson, CEO of Next 15

Join Agent3’s CEO Clive Armitage and Next 15’s CEO Tim Dyson as they discuss the change in the market since the pandemic began. Alongside pinpointing the main areas for growth over the coming year, Tim and Clive also chat about the changing world of work, the growing need for diversity in the workforce, and how working for Next15 brands could adapt in the future.

 

Key growth areas for Next 15 and its brands

with Tim Dyson, CEO of Next 15

Join Agent3’s CEO Clive Armitage and Next 15’s CEO Tim Dyson as they discuss the change in the market since the pandemic began. Alongside pinpointing the main areas for growth over the coming year, Tim and Clive also chat about the changing world of work, the growing need for diversity in the workforce, and how working for Next15 brands could adapt in the future.

 

The changing role of sales

with Lindsey Armstrong, business leader and senior sales advisor

Join Agent3’s Chief Revenue Officer, Paul Mackender, and Lindsey Armstrong, a highly successful business leader who has held various senior sales, business strategy and executive leadership roles in organizations including Oracle, Veritas, Symantec, Salesforce, XANT (previously InsideSales) and Bluewolf, as they discuss the impact of the pandemic on buyer’s cycles and sales infrastructure, and delve into what the role of the newly emerging sales person could look like.

 

The changing role of sales

with Lindsey Armstrong, business leader and senior sales advisor

Join Agent3’s Chief Revenue Officer, Paul Mackender, and Lindsey Armstrong, a highly successful business leader who has held various senior sales, business strategy and executive leadership roles in organizations including Oracle, Veritas, Symantec, Salesforce, XANT (previously InsideSales) and Bluewolf, as they discuss the impact of the pandemic on buyer’s cycles and sales infrastructure, and delve into what the role of the newly emerging sales person could look like.

 

The power of data

with Helen Hunter, Chief Technology Officer for Customer and Data at Sainsbury's

Agent3’s CEO, Clive Armitage, and Chief Technology Officer for Customer and Data at Sainsbury’s, Helen Hunter, discuss the importance and intersection of data in marketing, how the pandemic has shaped the current customer experience, and ponder what the future of data could look like for marketers. 

 

The power of data

with Helen Hunter, Chief Technology Officer for Customer and Data at Sainsbury's

Agent3’s CEO, Clive Armitage, and Chief Technology Officer for Customer and Data at Sainsbury’s, Helen Hunter, discuss the importance and intersection of data in marketing, how the pandemic has shaped the current customer experience, and ponder what the future of data could look like for marketers. 

 

Keeping ahead of the curve

with Mark Larwood, Head of Marketing Communications, Enterprise and Public Sector, Virgin Media O2 Business

Join Agent3’s Chief Revenue Officer, Paul Mackender and Virgin Media O2’s Head of Marketing Communications, Enterprise and Public Sector, Mark Larwood as they discuss how O2 has successfully scaled its award winning executive engagement strategy during the pandemic. This includes the interlock between ABM, advocacy and executive engagement, the introduction of a tiered engagement program and the need to be agile to be effective to engage executives on their terms.

Keeping ahead of the curve

with Mark Larwood, Head of Marketing Communications, Enterprise and Public Sector, Virgin Media O2 Business

Join Agent3’s Chief Revenue Officer, Paul Mackender and Virgin Media O2’s Head of Marketing Communications, Enterprise and Public Sector, Mark Larwood as they discuss how O2 has successfully scaled its award winning executive engagement strategy during the pandemic. This includes the interlock between ABM, advocacy and executive engagement, the introduction of a tiered engagement program and the need to be agile to be effective to engage executives on their terms.

The culture of business transformation

with Eric Berridge, EVP Commercial Officer at Salesforce

Join Agent3’s Chief Revenue Officer, Paul Mackender, and Salesforce’s EVP Commercial Officer, Eric Berridge, to hear why cultural change and not technology change is the biggest challenge Enterprises face as they look to digitally transform their businesses in this new pandemic era.

The culture of business transformation

with Eric Berridge, EVP Commercial Officer at Salesforce

Join Agent3’s Chief Revenue Officer, Paul Mackender, and Salesforce’s EVP Commercial Officer, Eric Berridge, to hear why cultural change and not technology change is the biggest challenge Enterprises face as they look to digitally transform their businesses in this new pandemic era.

The ABM lifecycle

with Eric Martin, Account-Based Marketer at AWS (ex SAP)

Join Agent3’s Chief Revenue Officer, Paul Mackender, and VP of ABM at SAP (North America), Eric Martin, as they discuss how the pandemic has impacted the demand for ABM and the implications for ABM marketers, including an interesting discussion on what the lifecycle of an ABM marketer may look like.

The ABM lifecycle

with Eric Martin, Account-Based Marketer at AWS (ex SAP)

Join Agent3’s Chief Revenue Officer, Paul Mackender, and VP of ABM at SAP (North America), Eric Martin, as they discuss how the pandemic has impacted the demand for ABM and the implications for ABM marketers, including an interesting discussion on what the lifecycle of an ABM marketer may look like.

Scaling marketing excellence to win on a global stage

with Cat Dutton, Vice President of EMEA Marketing at Pega Systems (ex Atos)

Agent3’s Chief Revenue Officer, Paul Mackender, and Cat Dutton, Deputy CMO at Atos, discuss how the pandemic has given marketing an even greater voice at the boardroom table, how the pandemic has been a trigger to even greater sales and marketing alignment and how Atos is shifting to a series of global centres of excellence to drive ABM, DBM (deal based marketing) and executive engagement success.

Scaling marketing excellence to win on a global stage

with Cat Dutton, Vice President of EMEA Marketing at Pega Systems (ex Atos)

Agent3’s Chief Revenue Officer, Paul Mackender, and Cat Dutton, Deputy CMO at Atos, discuss how the pandemic has given marketing an even greater voice at the boardroom table, how the pandemic has been a trigger to even greater sales and marketing alignment and how Atos is shifting to a series of global centres of excellence to drive ABM, DBM (deal based marketing) and executive engagement success.

Redefining growth in a world of profit and purpose

with Richard Eyre, veteran CEO, business leader, consultant and NED

Join Agent3’s Chief Revenue Officer, Paul Mackender, and Richard Eyre, a veteran CEO and business leader and now consultant and NED, as they discuss the shift to both profit and purpose (not just earnings per share), the need for greater diversity in the boardroom and the change in attitude towards risk.

Redefining growth in a world of profit and purpose

with Richard Eyre, veteran CEO, business leader, consultant and NED

Join Agent3’s Chief Revenue Officer, Paul Mackender, and Richard Eyre, a veteran CEO and business leader and now consultant and NED, as they discuss the shift to both profit and purpose (not just earnings per share), the need for greater diversity in the boardroom and the change in attitude towards risk.

Developing personal vs personalized experiences

with John Watton, Head of EMEA Marketing, VMware (ex Yext)

Join Agent3’s Chief Revenue Officer, Paul Mackender and Yext’s VP of Marketing, John Watton as they speak of the major changes to B2B Marketing over the last year. Along with discussing the key innovations that are propelling businesses forward in the B2B space, John explains how Yext are exploring the opportunity around developing personal vs personalized experiences.

Developing personal vs personalized experiences

with John Watton, Head of EMEA Marketing, VMware (ex Yext)

Join Agent3’s Chief Revenue Officer, Paul Mackender and Yext’s VP of Marketing, John Watton as they speak of the major changes to B2B Marketing over the last year. Along with discussing the key innovations that are propelling businesses forward in the B2B space, John explains how Yext are exploring the opportunity around developing personal vs personalized experiences.

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