Ramping up BMC’s social selling with SoSell.
BMC needed a social selling solution that neatly slotted into its sales team’s workflow. After evaluating other social selling apps that focus only on broadcast selling, BMC selected SoSell as the solution to access and engage contacts within target accounts using buyer intent data.
Agent3 supported BMC through a short, but comprehensive training program for the sales teams. The training was rolled out over multiple sessions and focused not only on the practical elements of SoSell, but also best practice and advice for social selling.
Since implementation, BMC has shared SoSell with its North American Enterprise and Strategic Sales Organization including PAMs, Value Engineers, BDRs, and leadership with ABM accounts for 1:1 and 1:few.
After a successful launch, BMC has since seen an increase in LinkedIn activity for the sales representatives who have embraced the platform. In time, the measurement will focus on pipeline and deals influenced by SoSell.
Heather Tomlinson Sr. Manager, Integrated ABM Marketing Programs
Our sales teams love it. They really like how the content has elevated their LinkedIn profiles. They love the ease of use, the content provided, and the unique posts, which they can further customize.