[Video]How to achieve demand generation breadth with ABM depth
Account Based Marketing has seen its profile explode over the last few years as marketers have increasingly recognized that it delivers a higher ROI than any other marketing activity. Increasingly, though, marketers are under pressure from the wider business to deliver more tangible outputs and outcomes – leads or even just initial signs of interest – as they travel along the ABM journey.
Agent3’s Chief Strategy Officer, Dan Sands and Liam Jacklin, Partner, Demand Generation, recently got together to discuss how to solve the challenge of deploying demand generation tactics while maintaining a purity of approach to ABM. Focusing on the importance of ‘quality, not quantity’ when developing demand generation strategies for ABM, Dan and Liam provide invaluable insight for any ABMer who is wrestling with the challenge of when and how to include demand generation into their overall ABM programs. Watch the video below to find out more.