As the midpoint of 2023 approaches, Agent3, alongside other ABM agencies, is reflecting on the past 12 months and looking ahead with optimism. Reports suggest that ABM will continue to accelerate and become an even more dynamic and exciting strategic tool for marketers. In this context, Agent3 APAC has convened some of the best ABM-centric minds to discuss ABM in the remainder of 2023.

The discussion between, Clive Armitage, CEO; Roger Marshall Partner, APAC; has been recorded for your benefit. They provide invaluable insight into the intricate world of AMB and discuss its effectiveness, strengths and what improvements are required moving forward. Read the key points below and watch the videos to gain further insight.

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