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Social Relationship Development

Social Relationship Development

Your buyer is going to learn through digital channels, with or without you. Your buyer is already using digital channels to acquire knowledge and make purchasing decisions. The effectiveness of your sales teams depends on your ability to leverage social channels and build meaningful relationships. Social selling can become a differentiator for your sales organization when done well. Agent3 provides a complete managed service for your sales team, arming them with the right tools, training and technology to discover and connect with key decision makers in your target accounts at scale.

Understand who you know, and who you need to know

Social Connectivity Analysis

The critical first step in any social development programme

Know who you know. We’ll create a connectivity report based on your team’s LinkedIn and Twitter profiles which shows which stakeholders they’re currently connected to and which stakeholders they should connect with. We’ll also share essential insight needed for effective social engagement, including relevant topics and interests across your key accounts.

Social Selling best practice and training

Social Relationship Development Training

From fundamentals to advanced social selling techniques

Through a series of online workshops, we’ll give your sales teams the competitive edge, starting with the fundamentals of optimizing social profiles and sharing account relevant content, all the way up to advanced social selling techniques. We can customize the training around your organization, focusing on the real challenges you face.

Social Tools Training

Best practice training for social selling platforms

Technology is the real enabler for social selling. We’ll ensure your sales team knows how to best use Twitter and LinkedIn Sales Navigator, sharing best practice guidance on how to build connections and interact with prospects on social.

SOsell Platform - Social Selling At Scale


The ultimate social selling tool

Empower your account teams to be ‘true’ social sellers with the award winning app, SOsell. With countless priorities to do in a day, your Sales team needs the quickest, most effective way to engage all their accounts on social. Find out more about Fearless Labs’ SOsell.

AI and intent powered alerts

Track account activity at scale

Built in AI analyses the intent signals for your key accounts and automatically suggests relevant posts to share. Mobile notifications alert you to your account’s interests and ready-to-share content is a click away.

Topic, account and post tracking

Advanced real time reporting for all account engagements

Track your posts through real time reporting within SOSell and via our reporting dashboard. Understand what content and topics your accounts are responding to in seconds and get advanced off platform reporting on post engagement across your accounts. Understand which portfolio area is trending with your accounts and quickly find more relevant posts to share.

Comprehensive team reporting

Build in reporting to track your team’s performance

Track account engagement across your team’s posts using SOsell’s own SSI (Social Selling Index). Your sales team will be aware of how they are performing and where they sit in their teams – motivating them to improve.

Program measurement and optimisation

Measure connections, impacts and outcomes

Use only meaningful metrics to inform decisions

With Agent3’s social relationship development program in place, we’ll demonstrate the impact your sales team has had across their portfolio. Working to an agreed set of KPIs, we’ll show you meaningful metrics across the Three R’s – Relationships, Reputation and Revenue. Find out more about our measurement solutions.

Optimisation process

A fully social selling solution

With our fully managed solution, we support your sales team through the entire program. We’ll onboard your new starters, deliver training, share social selling insight and will continually evaluate your program’s performance and effectiveness, so you can see a return on investment.

Strategic Partnerships

Agent3 has a strategic partnership with Fearless Labs leveraging their SOsell platform to enable our customers to better leverage social channels, insight and content to build new and enhance relationships in key and named accounts.