ITSMA Approved ABM Measurement Framework & Dashboard
Measurement is one of the most challenging parts of Account-Based Marketing (ABM). Proving the ROI of an ABM initiative can be the difference between continuation or cancellation. Yet many organizations are overwhelmed and don’t know where to start; as a result, they’re failing to demonstrate the value and impact of ABM, despite potentially doing great work.
The ITSMA approved ABM measurement framework is a collaborative approach developed out of the partnership between Agent3 and the ITSMA. The aim is to provide an approach based on industry experience, best practice and peer learning to support organizations in simply and effectively measuring ABM.
Step one towards overcoming this challenge and more effectively measuring ABM in your organization is to book a discussion with one of our consultants who will take you through the approach and tailor a recommendation to your exact needs.
How have we made measuring ABM so easy?