We’ve carried out a quick review of the latest and greatest industry insights from the likes of McKinsey, Accenture, EY and Deloitte to better understand what characteristics they think enterprises most need to be successful right now – in this time of accelerated change.

We believe these factors are useful for CMOs to consider when thinking about engaging enterprise customers. We found five common factors that the big consultants broadly all point to:

This is only a small snapshot of what we looked at to better understand and help our clients determine which accounts to target and how to personalise their positioning and approach to the specific context of an industry and the accounts strategy within the market. 

Register for our on-demand webinar ‘Navigating the Great Acceleration’, where we’ll show you how to navigate and leverage the huge array of insight available to marketers. We’ll be joined by industry leaders who will share their experiences of pivoting their businesses across their target sectors: Cat Dutton, Deputy CMO, Atos and Matt Preschern, CMO, NTT.