ABM Account Manager – UK
ABM Account Manager
Full time contract
Liam Jacklin, Partner, Agent3
9th May 2019
Agent3 was founded in 2013 with a simple premise; to be truly effective in a digital world, marketers needed to understand how to use data to inform their campaigns, how to use technology to engage the audiences they wanted to reach and then how to create content that would drive interest. In short, we believe that Data, Technology and Content are the three agents of change when delivering effective marketing today. Hence, Agent3!
Today, we have a series of specialist teams that sit in Europe and North America that are trusted by our clients to deliver end-to-end ABM programs to their most strategically important customers and prospects.
Our customer-facing teams are based in London, New York and San Francisco and include a blend of specialist functions spanning insights, strategy, planning, creative production and campaign execution. We also have dedicated data, engineering and innovation teams based out of London, Woodbridge (UK) and Sofia, focused on identifying and productizing new ways of identifying and engaging target organizations and individuals within the sphere of ABM programs. These teams are working hard to deliver for customers including Tata Communications, BT, Sony, SAP, Juniper, Salesforce, Atos and Veritas.
At the heart of our proposition is the Agent3 Platform, an application that combines large volumes of public data to deliver the customer insight that marketing and sales teams need in order to thrive. The Agent3 Platform arms our clients with a deeper understanding of their customers and their sector, so they can speak to them about the things they want to hear.
Our Consulting team helps customers plan and execute ABM programmes. Typically we provide support around the following areas:
- Account Profiling (e.g. Account identification and prioritisation; Stakeholder mapping; Propensity-to- buy modelling; Social listening; etc.)
- ABM Strategy (e.g. Sales & Marketing alignment workshops; Account Value Proposition messaging; etc.)
- ABM Engagement Planning (e.g. Campaign structure; Content strategy; Engagement channels consultancy; etc.)
- Campaign Execution (e.g. Personalised digital assets; Sales enablement content; Social and IP-based advertising; Marketing automation; etc.)
- Impact Measurement (e.g. ROI measurement; Marketing attribution; etc.)
We also partner with a host of companies that help us add value to our customers – from platform and service providers that help us make our customers’ lives easier, through to data companies that give us the insight to fuel great campaigns.
We’re building a world class team at Agent3 that is passionate about doing great work for world class brands. To help us grow we need more amazing people and we’re committed to building a workforce that reflects the diverse society we operate within. So, regardless of your education, background or belief, if you have the skills, ability and experience to perform the job advertised, we want to hear from you.
We’re an equal opportunity employer and value diversity at our company. We don’t discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.
About the role
Off the back of another year’s strong growth we’re looking to appoint an Account Manager to drive even bigger success for us in the coming years as we look to scale up at speed. You will work across multiple clients, supporting on end-to-end programmes that encompass everything from account selection and profiling through to campaign execution and optimisation.
We’re looking for a candidate with a solid understanding of the role content plays across the buyer journey and experience of managing multi-channel, digital demand generation and lead nurturing campaigns.
You should have the confidence to take on a variety of hands-on tasks, the communication skills to consult and advise clients, and the time management ability to prioritise competing requests. You will be given a licence to suggest new ways of doing things, and the responsibility to see them through.
At Agent3, we’re at the forefront of delivering innovative ABM programmes and pride ourselves on working hard to achieve great results for our clients. We’re looking for an account manager who shares the same passion, someone who’s not afraid to challenge the status quo, who picks up new concepts quickly and isn’t afraid to get stuck in with the rest of the team when the pressure is on.
We are looking for particular experience in the following areas:
- Client handling: ideally 4+ years of client-facing delivery, or of in-house stakeholder management
- Content: understands the role different types of content play in the buyer journey and has experience in managing the content creation process. Experience in writing short form copy across social, web and email
- Project management skills: ability to handle multiple conflicting deadlines and prioritise accordingly
- Ambitious and commercially-minded, with an enthusiasm for suggesting new opportunities and ability to take ownership of project proposals
- Accountability and willingness to act without close management
- Analytical mindset
- Expertise around lead generation spanning social, web and email
Taking responsibility for running or contributing to projects, and effectively communicating internally and externally, some of the other key skills we’re looking for are as follows:
Specialist skill delivery
Ability to communicate specialist insights and knowledge, and the self awareness to develop these skills with research and self-driven exposure to new areas of the business
Is able to adapt the approach taken in order to suit different clients styles and ways of working, in order to build healthy long-term professional relationships. Confidence to suggest relevant approaches and ideas, based on the understanding of a customer’s industry, challenges and objectives
Commercial processes and understanding
Capable of setting appropriate budgets for projects to ensure activity is delivered in a profitable fashion, whilst adhering to financial practices and processes. Understands the split between fee and cost of sales on any given project and is able to oversee delivery in-line with this
Commitment and quality control
Has the drive to exceed internal and client requests around a given task, adding appropriate insight and input wherever possible; ensuring all work meets expectations around timeliness, clarity and mode of delivery. Ability to collaborate with team members in an efficient and effective manner
Managing up and down
Is able to prioritise and delegate project responsibilities across team members, whilst being mindful of conflicting time pressures; confidence to call in senior support where appropriate, providing visibility across the team while maintaining accountability. Has started to develop ability to line-manage junior team members, with awareness of strategies for overseeing their day-to-day wellbeing and longer term growth
Is able to demonstrate an understanding/strategy for learning about customer organisations for which projects are being carried out. Is then able to take this information and confidently input into strategic planning
Competitive salary, bonus and associated benefits package
Working at Agent3
A simple philosophy infuses Agent3: nobody has a monopoly on the best ideas. So, we pride ourselves on having a meritocratic structure that encourages innovation and smart thinking from every employee within the company. Our business aims to be fun, flexible and fulfilling, and we’re very protective of our strong and positive culture. We’re a fast-growing, dynamic company, encompassing executives with specialist skills in our three key areas; data, technology and content. Underpinned by a Customer Success Team, we build bespoke, specialist teams for each client engagement.
We firmly believe in ensuring our colleagues feel supported and highly-valued. We provide competitive salary and benefits packages to all employees, including social activities, health insurance and use of the best technology and tools. All employees have bespoke career growth plans put in place to support their professional and personal ambitions.
Our majority investor is Next Fifteen, the AIM-quoted marketing services group. By being part of Next Fifteen, we have the confidence to continue to invest in the development of the Agent3 Platform as well as the freedom to open for business in new geographic territories where the existing Next Fifteen network can support our growth.