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Cluster ABM

Identifying and targeting small, distinct groups

Cluster ABM uses the same message or campaign to target a small group of tightly defined accounts that have similar characteristics or share a vertical sector. Our in-depth insight highlights which accounts are ripe for targeting and what messages they will be receptive to.

Our strategy team can work with you on selection criteria and messaging to drive the greatest impact. By harnessing technology alongside the insight, we can conduct IP advertising campaigns, run paid social media promotions that target just one specific group or execute email nurture tracks that encourage prospects along the buying journey. By further personalizing the content and collateral stakeholders receive we can ensure greater levels of engagement and more qualified leads for your sales teams.

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