Clearswift – Creating a fully integrated and workable Marketo platform

2018-12-13T11:05:42+00:00

Client

Clearswift What we worked on

Marketing Automation
Marketo Training and Consultation
Website Development
Data Management and Data Flow What we achieved

We supported both the strategic development of Marketo within Clearswift as well as their day-to-day operational requirements. Using our expertise in the platform we ensured that they were leveraging Marketo to get the maximum benefits and return on investment.

Security vendor Clearswift has a fully integrated Marketo platform working in harmony with its CRM and website, thanks to a partnership with Agent3

Operating in the highly competitive cyber security arena, Clearswift understands the value that a dynamic website, strong marketing automation and integration with its CRM system can bring. […]

Clearswift – Creating a fully integrated and workable Marketo platform2018-12-13T11:05:42+00:00

Dell EMC gets deeper into key accounts

2018-10-11T10:25:45+00:00

Client

DELL EMC What we worked on

ABM strategy
Value proposition development
Content strategy
Agent3 Platform (account / executive / sector insights) What we achieved

Grown the revenues within Dell’s key accounts, with opportunities totalling $25m now available

Fast growing technology company, known formally as VCE, now Dell EMC, launched an ABM programme and used the Agent3 Platform to give deeper insights, resulting in opportunities worth almost $25m.

Build on momentum

One of the challenges when companies grow quickly is keeping up the momentum and remaining focused. VCE realised that with growth rates soaring, it needed to capitalise on the momentum in new markets, without diluting its sales capabilities.

Initial consultancy from Agent3 revealed a top tier of 25 target accounts within the financial […]

Dell EMC gets deeper into key accounts2018-10-11T10:25:45+00:00

SAP targets new business areas

2018-10-11T10:27:42+00:00

Client

SAP What we worked on

Agent3 Platform
Bespoke analysts reports (from ACE) What we achieved

The SAP ABM programme has become award winning

Global software giant, SAP, was looking to ‘go beyond the CIO’ with its ABM programme. Using the Agent3 Platform, it has expanded its customer relationships and boosted up- and cross-sell opportunities.

Get to know new stakeholders

SAP is serious about Account Based Marketing (ABM).  The software giant knows how competitive the technology solutions industry is, and understands the value in one-to-one and one-to-few, highly-targeted sales and marketing.

The company already conducts successful ABM in its top accounts, which drives significant revenues; however, it wanted to expand its relationships beyond just the CIO and […]

SAP targets new business areas2018-10-11T10:27:42+00:00

How Pure Storage optimised efficiency and boosted productivity with Marketo

2019-04-24T08:52:49+00:00

Client

Pure Storage What we worked on

MarTech strategy and consultancy
Nurture track planning and development
Marketing Automation efficiency What we achieved

Fully outsourced Marketing Automation service

The US-based storage vendor wanted to use its Marketo platform more strategically and drive more from its campaigns. After implementing new processes and workflows with Agent3, the company has been able to reach the full potential of the platform to drive significant sales opportunities.

The Pure Storage EMEA marketing operations team are responsible for Marketo execution throughout Europe, driving campaigns and supporting the EMEA field marketing team. With multiple regions and a variety of different stakeholders, the marketing operations teams receive high volumes of requests for Marketo support and campaigns, often with conflicting deadlines. […]

How Pure Storage optimised efficiency and boosted productivity with Marketo2019-04-24T08:52:49+00:00

Personalised digital content boosts web conversion by a ratio of 11:1

2018-10-11T10:51:23+00:00

Client

Automic What we worked on Cluster ABM
MarTech
AdTech
Creative What we achieved

Personalised digital content boosts web conversion by a ratio of 11:1

Automic – part of CA – wanted its website and broader digital infrastructure to better reflect the dynamic, innovative nature of its business.

After evaluating all its digital lead generation systems and processes, Automic worked with Agent3 to completely rebuild its website to better integrate all sources for account-specific online lead generation.

Automic is now able to track every aspect of its digital marketing campaigns – regardless of point of entry of the potential customer – and personalize content journeys to best suit the prospect […]

Personalised digital content boosts web conversion by a ratio of 11:12018-10-11T10:51:23+00:00

An end-to-end ABM strategy driving ROI of 13:1 in closed opportunities

2019-04-23T15:29:18+00:00

Client

BT What we worked on

1:1 ABM
Cluster ABM
Agent3 Platform
AdTech
Creative What we achieved

ROI of 70:1
13:1 for closed revenue

BT wanted to implement an ABM strategy to drive greater opportunity, retention and customer engagement across 343 key accounts in the UK.

Agent3 has helped introduce a blended structure of 1:1, ‘Cluster’ and programmatic ABM approaches, as well as arming BT’s sales teams with self-serve account insights through the Agent3 Platform and rolling out a new ‘social selling’ program.

During 2016-17 the ABM program drove an ROI of 70:1 in terms of open opportunities generated, and 13:1 for closed revenue.

“The ABM program enables us to use insight and Intent data monitoring to plan content for integrated sales and […]

An end-to-end ABM strategy driving ROI of 13:1 in closed opportunities2019-04-23T15:29:18+00:00

Intent-triggered marketing and sales outreach drives multi-million dollar sales opportunities

2019-04-23T15:27:54+00:00

Client

Tata What we worked on

Cluster ABM
Agent3 Platform
MarTech
AdTech
Creative What we achieved

Engaged more than 370 organizations using Intent data from Agent3 Platform

Tata Communications wanted to enhance its top-of-funnel sales opportunities, so as to target accounts with the messages most likely to resonate, at a time when they are most likely to engage.

Agent3 has supported Tata Communications by helping to trigger sales and marketing outreach based on customer Intent data. By monitoring prospects’ web consumption trends Tata is able to spot spikes in interest, then engage decision makers with relevant collaterals.

Tata Communications has already engaged more than 370 organizations using Intent data from Agent3 Platform, […]

Intent-triggered marketing and sales outreach drives multi-million dollar sales opportunities2019-04-23T15:27:54+00:00

BT Business deploys blended ABM to drive increased sales opportunities in key accounts

2018-10-11T10:50:44+00:00

Client

BT Business What we worked on

Blended ABM
Agent3 Platform
MarTech
AdTech What we achieved

By using a dynamic account targeting programme we helped BT Business add 350 accounts to the Agent3 Platform. This helped them to gain an immediate ROI of 10:1 on campaign investment.

The telco giant wanted to open up new commercial opportunities within specific key accounts. Working with Agent3, BT Business has achieved an immediate ROI of 10:1 on campaign investment.

As one of the leading UK telecoms players, BT Business provides technology and communications services to 1.2m businesses across the UK and Ireland. With services ranging from fixed-line telecommunications through to networking and cloud services, the organization operates in a lean and aggressive market. In such […]

BT Business deploys blended ABM to drive increased sales opportunities in key accounts2018-10-11T10:50:44+00:00

Tata Communications boosts insight-driven top-of-funnel opportunities

2018-10-11T11:00:37+00:00

Client

TATA COMMUNICATIONS What we worked on

ABM strategy
Agent3 Platform (customer intent) What we achieved

Tata Communications has already researched more than 370 organizations using the intent data from the Agent3 Platform, which has in turn driven multi-millions of pounds in sales opportunities.

A dedication to insight has driven millions of pounds in potential leads for the global communications firm

Dedication to insight

As a leading global provider of network, cloud, mobility, collaboration and security services, Tata Communications understands how important data and insight are to driving its business. With many diverse customers including 60% of the Fortune 500 companies – ensuring deep account penetration and high levels of customer experience was paramount.

The company uses its central Market Insights team […]

Tata Communications boosts insight-driven top-of-funnel opportunities2018-10-11T11:00:37+00:00

Automic achieves huge increase in MQLs

2018-10-11T10:58:07+00:00

Client

AUTOMIC What we worked on

ABM strategy
Evaluate Lead Generation Systems What we achieved

Automic’s website is now its biggest lead generation tool. Through focused top-of-funnel programmes, Automic has more than doubled traffic in the past 12 months with direct traffic to the site improving by 230%.

A new marketing team at business automation software vendor, Automic, heralded an overhaul of the firm’s digital marketing infrastructure, which saw 150% increase in web-sourced MQLs

Fragmented & Disjointed

Automating business processes and helping companies utilise the benefits of Cloud and The Internet of Things, Automic is a dynamic company and wanted its website, digital infrastructure and lead generation to reflect that.

The Automic marketing team were faced with several challenges, however. In its […]

Automic achieves huge increase in MQLs2018-10-11T10:58:07+00:00
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