My Experience with Agent3


Summer holidays for students are meant to be about sun, festivals and resting the brain. I didn’t do that. I went to work. With the help of Agent3 I sowed the seeds of my ambitions for the future and started to reap the rewards of the harvest.

You have a choice when you’re on a placement. You can toe-the-line and watch on from the sides, or you can roll up your sleeves and learn by doing. I wanted to use my final summer as a student gaining valuable industry knowledge before heading out into the working world.  Agent3 gave me this opportunity and I have been further educated on end-to-end Account Based Marketing.

So they gave me a packet of seeds. Not literally. They […]

My Experience with Agent32019-08-20T15:57:38+00:00

Programmatic Advertising: Here’s everything you need to know


Having the ability to target a customer at the right time, right place and in the right context has always been the focus for brands when targeting customers. Since the outset, programmatic advertising has given companies the opportunity to reach prospective customers in real time, with engaging and relevant content. The various types of programmatic advertising come with different advantages. One of which is programmatic audio, with benefits that are just too strong to ignore. 


The process of ad buying is now cheaper, faster and simpler for companies than ever before and it’s estimated that by 2020, programmatic advertising will account for 68% of digital media globally, as brands now see this form of advertising playing […]

Programmatic Advertising: Here’s everything you need to know2019-08-19T07:56:11+00:00

Why today’s Social Selling is more like Anti-Social Selling


We’ve all been in social situations where we have got stuck with the classic ‘bore’ – you know, the individual who loves the sound of their own voice and loves talking about themselves.  Their idea of a good conversation is to make sure you know as much about them as is possible in the shortest time possible! The result? “I’m not getting stuck with that person again”! Then there is the person in the corner on their own, not joining in, looking like they don’t want to be there, saying nothing and not bringing anything to the party at all! The same thing is happening on social media.

Which brings me neatly to the rapidly growing phenomenon of

Why today’s Social Selling is more like Anti-Social Selling2019-07-05T09:32:50+00:00

AI and Agent3


Artificial intelligence (AI)  is best defined as the “branch of computer science that is concerned with the automation of intelligent behaviour” – George Luger 2009.

This subset of computer science has been in the lime-light driven by the new giants of the internet. Providers such as Google and Amazon have demonstrated that the application of theoretical computer science from the field of AI can have dramatic and profound impacts on the way business is conducted.

Machine Learning on the other hand is a subset of AI and is best defined as the “Field of study that gives computers the ability to learn without being explicitly programmed” – Samuel 1959

Due to the incredibly […]

AI and Agent32019-07-05T08:38:09+00:00

ITSMA + Agent3


We’re incredibly excited to announce that Agent3 and ITSMA have agreed to be Global strategic partners focused on advancing ABM best practice.

ITSMA + Agent32019-06-24T12:23:12+00:00

Welcome to the Agent3 family, Fred Studer


We're delighted to announce that one of the most innovative senior marketing executives in North America, Fred Studer, has agreed to act as a Strategic Advisor to Agent3.

Welcome to the Agent3 family, Fred Studer2019-06-24T10:45:56+00:00

Does Size Matter?


This week, at the ITSMA’s ABM Summit in London, we’ll be talking about how we’re helping large complex organisations make the most of the ABM opportunity, at scale.

Does Size Matter?2019-06-24T12:24:48+00:00
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