We’re incredibly excited to announce that Agent3 and ITSMA have agreed to be Global strategic partners focused on advancing ABM best practice.
We're delighted to announce that one of the most innovative senior marketing executives in North America, Fred Studer, has agreed to act as a Strategic Advisor to Agent3.
If you’re selecting your first agency of record for your account-based marketing efforts, here are the most important characteristics you may want to consider
In a previous incarnation, I was lucky enough to be part of the team that grew technology PR consultancy Bite Communications from five people in a serviced office in Richmond to 340 people in 14 offices around the world. It was a hell of a ride; I got to work with some amazing people both within Bite, as well as with some great clients and I also got to fulfill a lifelong ambition to live in California. While we grew strongly pretty much from day one, the thing that really propelled Bite’s growth was when we started to win contracts that saw us established as […]
Agent3 was created on the simple premise that three things drove modern marketing; data, technology and content. The 3 agents of change, as it were. And our enduring mission is to help progressive brands combine these three things into compelling marketing and sales programs that drive pipeline, particularly in named and key accounts, through Account Based Marketing (ABM).
Truth be told, since we started the business, we’ve been somewhat obsessed with the data and technology side of the house. So, we’ve invested in developers, data analysts and more data sources than we care to remember. The result? We’ve been able to bring to market a slew of great innovation that either automates or improves sales and marketing engagement processes, so driving better commercial outcomes. […]
It’s often said that achieving sales and marketing alignment is nirvana. In fact, that’s the very topic we’ll be discussing in an upcoming BrightTalk webinar panel alongside Peter Lundie and Greg Salmon from agent3. In truth, while it may not be quite as significant as that, it is certainly a way to help ensure that any relationship between sales and marketing is going to be a productive one.
We recently embarked on an Account Based Marketing program that was designed with a clear objective; achieve alignment for sales and marketing around driving stronger key and named account revenue. It’s been a fascinating experience given that it has required new thinking, new technologies and new ways of working.
Now, with the word ‘new’ comes that other word ‘change’. And perhaps this […]
AWS = Amazon Web Services
Amazon needs no introduction. The brainchild of Jeff Bezos has grown beyond recognition from just an online bookstore. With annual revenue run rates of $30.8bn in the first quarter of 2019, Amazon earns more than several small countries.
Amazon has achieved this success story with a hard and unwavering focus on the real world application of cutting edge technology in order to provide the best possible customer experience. According to Bezos, this level of focus on the customer is achieved using;“high-performance transactions systems, complex rendering and object caching, workflow and queuing systems, business intelligence and data analytics, machine learning and pattern recognition, neural networks and probabilistic decision making, and a wide variety of other techniques.” 2010 Annual Report (Amazon, 2011)
Of the traditional technology giants (IBM, […]
There are so many distractions for businesses today: social media presence, the Gig Economy, the challenges and opportunities of globalisation, online marketplaces, subscription selling, utility pricing, omnichannel and more. It can be tough to decide which swim lane is appropriate for you to occupy, which tactic will work and what will suit the needs and culture of the organisation. At times like these, the only way to stay sane is to make the customer the north star and be guided by that light.
By seeing every strategic action through the lens of the customer need and desire, companies can be confident that they are doing a lot of the right things. That’s why Customer Experience is being treated […]